All Academic, Inc. Research Logo

Info/CitationFAQResearchAll Academic Inc.
Document

Factors Influencing Interactivity of Internet Newspapers
Unformatted Document Text:  Factors Influencing Interactivity of Internet Newspapers 13 circulation over 50,000 (10.50). Tukey’s test shows a difference of 3.07 (25,000 vs. 50,000 to 100,000) and a difference of 3.15 (25,000 vs. over 100,000). Both are statistically significant at .01 level. (Figure 1) H2 that the longer the Web existence, the higher interactivity of the Internet newspapers was partly supported. The data regarding length of Web presence of were collected through the information on the Web site and email inquiries. The response rate was 36%. Most newspapers that replied to the email inquiry have their first digital version available around 1997 to 1998. Few had their Internet presence site in the early 1990s. The average length of Web presence is 4.84 years. The correlation between length of Web presence and interactivity level is .36, which is statistically significant at the .05 level. Control for variable newspaper size and strength of technical staff, the partial correlation between length of Web presence and interactivity level is .31, which is statistically significant at the .05 level. H3 that the stronger the technical staff, the higher interactivity of the Internet newspapers was not supported. The data regarding strength of technical staff was collected through the information on the Web site and email inquiries. The data of 36% of the newspapers were collected. The correlation between strength of technical staff and interactivity level is .29, which is not statistically significant. Control for variables newspaper size and length of Web presence, the partial correlation between length of Web presence and interactivity level is .26, p > .05. A multiple regression analysis was conducted with three ratio predictor variables entered in the equation: newspaper size, Length of Web presence and Strength of Technical staff. The multiple R is .45 and adjusted R square .18. The ANOVA of

Authors: Qian, Zeng. and Li, Xigen.
first   previous   Page 15 of 29   next   last



background image
Factors Influencing Interactivity of Internet Newspapers
13
circulation over 50,000 (10.50). Tukey’s test shows a difference of 3.07 (25,000 vs.
50,000 to 100,000) and a difference of 3.15 (25,000 vs. over 100,000). Both are
statistically significant at .01 level. (Figure 1)
H2 that the longer the Web existence, the higher interactivity of the Internet
newspapers was partly supported. The data regarding length of Web presence of were
collected through the information on the Web site and email inquiries. The response rate
was 36%. Most newspapers that replied to the email inquiry have their first digital
version available around 1997 to 1998. Few had their Internet presence site in the early
1990s. The average length of Web presence is 4.84 years. The correlation between length
of Web presence and interactivity level is .36, which is statistically significant at the .05
level. Control for variable newspaper size and strength of technical staff, the partial
correlation between length of Web presence and interactivity level is .31, which is
statistically significant at the .05 level.
H3 that the stronger the technical staff, the higher interactivity of the Internet
newspapers was not supported. The data regarding strength of technical staff was
collected through the information on the Web site and email inquiries. The data of 36%
of the newspapers were collected. The correlation between strength of technical staff and
interactivity level is .29, which is not statistically significant. Control for variables
newspaper size and length of Web presence, the partial correlation between length of
Web presence and interactivity level is .26, p > .05.
A multiple regression analysis was conducted with three ratio predictor variables
entered in the equation: newspaper size, Length of Web presence and Strength of
Technical staff. The multiple R is .45 and adjusted R square .18. The ANOVA of


Convention
All Academic Convention can solve the abstract management needs for any association's annual meeting.
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.
Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!
Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!
Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

first   previous   Page 15 of 29   next   last

©2012 All Academic, Inc.