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Factors Influencing Interactivity of Internet Newspapers
Unformatted Document Text:  Factors Influencing Interactivity of Internet Newspapers 2 ABSTRACT A content analysis of 106 U.S. daily Internet newspapers found about half of the newspapers scored above the average of the of Interactivity Index. Newspaper size and newspaper’s region of coverage had significant impact on interactivity of Internet newspapers. Length of Web presence was partly associated with level of interactivity. While the number of technical staff might be critical in productivity of print newspapers in its new technology development, the level of interactivity did not come out of number of technical staff of the Internet newspapers. Whether a newspaper is an independent or chain paper was not found to be a predictor of interactivity of Internet newspapers.

Authors: Qian, Zeng. and Li, Xigen.
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Factors Influencing Interactivity of Internet Newspapers
2
ABSTRACT
A content analysis of 106 U.S. daily Internet newspapers found about half of the
newspapers scored above the average of the of Interactivity Index. Newspaper size and
newspaper’s region of coverage had significant impact on interactivity of Internet
newspapers. Length of Web presence was partly associated with level of interactivity.
While the number of technical staff might be critical in productivity of print newspapers
in its new technology development, the level of interactivity did not come out of number
of technical staff of the Internet newspapers. Whether a newspaper is an independent or
chain paper was not found to be a predictor of interactivity of Internet newspapers.


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