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Factors Influencing Interactivity of Internet Newspapers
Unformatted Document Text:  Factors Influencing Interactivity of Internet Newspapers 21 Figure 1 Effect of Newspaper Size on Interactivity ANOVA: f = 7.70, df = 3, 102, p < .01 Measure of Association: Eta = .43, Eta 2 = .19 Table 1 Regression Analysis Predicting Level of Interactivity Predictors Beta t sig Pr* Newspaper Size .41 4.32 .00 .39 Length of Web presence .09 .92 .36 .09 Strength of Technical Staff .02 .24 .81 .02 R = .45, Adjust R square = .18; F = 8.42, df = 3, 102, p < .01 Pr = Partial correlation 10.58 10.5 8.15 7.43 5 6 7 8 9 10 11 12 Over 100K 50-100K 25-50K Below 25K Effect of Newspaper Size on Interactivity

Authors: Qian, Zeng. and Li, Xigen.
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Factors Influencing Interactivity of Internet Newspapers
21
Figure 1
Effect of Newspaper Size on Interactivity
ANOVA: f = 7.70, df = 3, 102, p < .01
Measure of Association: Eta = .43, Eta
2
= .19
Table 1
Regression Analysis Predicting Level of Interactivity
Predictors Beta
t
sig
Pr*
Newspaper
Size
.41 4.32 .00 .39
Length of Web presence
.09
.92
.36
.09
Strength of Technical Staff
.02
.24
.81
.02

R = .45, Adjust R square = .18; F = 8.42, df = 3, 102, p < .01
Pr = Partial correlation
10.58
10.5
8.15
7.43
5
6
7
8
9
10
11
12
Over 100K
50-100K
25-50K
Below 25K
Effect of Newspaper Size on Interactivity


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