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Factors Influencing Interactivity of Internet Newspapers
Unformatted Document Text:  Factors Influencing Interactivity of Internet Newspapers 22 Table 2 Comparison of Mean Interactivity Scores By Newspaper’s Region of Coverage and Ownership of Internet Newspapers Independent Variable N Mean SD Std Error Coverage Scope* National 6 12.33 2.50 1.02 Local 100 8.04 2.92 0.29 Ownership** Chain 86 8.31 3.14 0.34 Independent 20 8.15 2.70 0.60 *t-test: Mean difference = 4.29, t = 4.04, p < .01 **t-test: Mean difference = 0.16, t = -.24, p > .05 Table 3 Comparison of mean Interactivity scores of National vs. Regional Newspapers Newspaper (I) Newspaper (J) Mean Difference (I-J) Sig National (6) Northeast (28) 4.23* .02 Southeast (18) 3.17 .23 Northwest (14) 3.98 .08 Southwest (14) 4.26* .04 Midwest (24) 5.54* .00 ANOVA: F = 3.48, df = 6, 99, p < .01 *Tukey’s test: The mean difference is significant at .the 05 level.

Authors: Qian, Zeng. and Li, Xigen.
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Factors Influencing Interactivity of Internet Newspapers
22
Table 2
Comparison of Mean Interactivity Scores
By Newspaper’s Region of Coverage and Ownership of Internet Newspapers
Independent Variable
N
Mean
SD
Std Error
Coverage Scope*
National 6
12.33
2.50
1.02
Local 100
8.04
2.92
0.29
Ownership**
Chain 86
8.31
3.14
0.34
Independent 20
8.15
2.70
0.60

*t-test: Mean difference = 4.29, t = 4.04, p < .01
**t-test: Mean difference = 0.16, t = -.24, p > .05
Table 3
Comparison of mean Interactivity scores
of National vs. Regional Newspapers
Newspaper (I)
Newspaper (J)
Mean Difference (I-J)
Sig
National (6)
Northeast (28)
4.23* .02
Southeast
(18)
3.17 .23
Northwest
(14)
3.98 .08
Southwest
(14)
4.26* .04
Midwest
(24)
5.54* .00

ANOVA: F = 3.48, df = 6, 99, p < .01
*Tukey’s test: The mean difference is significant at .the 05 level.


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