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Factors Influencing Interactivity of Internet Newspapers
Unformatted Document Text:  Factors Influencing Interactivity of Internet Newspapers 27 A breakdown of the technologies used by each newspaper in November 1998 shows dominance by the two regional newspapers. Nearly a year later, the regional dominance still held. How do the three market types vary in their use of the technological features commonly found in the design of a Web site? Data show that market types vary greatly in the technologies they offer readers. National sites may have been slow to get into the technologies of the Web, but they seem to be making up for it. Wendy Dibean and Bruce Garrison, Online newspaper market size and use of world wide Web technologies, http://Web.mit.edu/comm-forum/papers/Dibean_Garrison.html , 2001. Traditional newspaper markets have been divided into categories based on circulation size- such as small, medium, and large. Outing looked at small and medium size newspaper Web sites although he did not directly define these classifications (Outing 1998). Outing, Steve. 1998. "Too Many Newspaper Web Sites Get Poor Grades," E&P Interactive, http://www.mediainfo.com/@@CD08TBUAThsdEwAA/plWeb-cgi/fastWeb?getdoc+archives+Interactive+417+96++electronic%20newspapers, February 2. Garrison defined large newspapers as those with a circulation larger than 50,000 and small newspapers as those with a circulation smaller than 50,000 (Garrison 1998). Garrison, Bruce. 1998. "Newspaper Size as a Factor in Use of Computer-Assisted Reporting," unpublished paper presented to the Communication Technology and Policy Division of the Association for Education in Journalism and Mass Communication, Baltimore, August. Chyi and Sylvie also concluded that newspapers must cease "thinking ’local’ when it comes to online markets," especially for advertising. They concluded that "the larger the print market, the larger the online product’s long-distance market" (Chyi & Sylvie 1999, 31). Chyi, Hsiang Iris and George Sylvie. 1999. "Opening the Umbrella: An Economic Analysis of Online Newspaper Geography," unpublished paper presented to the Media Management and Economics Division, Association for Education in Journalism and Mass Communication, New Orleans, August.

Authors: Qian, Zeng. and Li, Xigen.
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Factors Influencing Interactivity of Internet Newspapers
27
A breakdown of the technologies used by each newspaper in November 1998 shows dominance by the two
regional newspapers. Nearly a year later, the regional dominance still held.

How do the three market types vary in their use of the technological features commonly found in the design
of a Web site? Data show that market types vary greatly in the technologies they offer readers.

National sites may have been slow to get into the technologies of the Web, but they seem to be making up
for it.

Wendy Dibean and Bruce Garrison, Online newspaper market size and use of world wide Web
technologies,
http://Web.mit.edu/comm-forum/papers/Dibean_Garrison.html
, 2001.

Traditional newspaper markets have been divided into categories based on circulation size- such as small,
medium, and large. Outing looked at small and medium size newspaper Web sites although he did not
directly define these classifications (Outing 1998).

Outing, Steve. 1998. "Too Many Newspaper Web Sites Get Poor Grades," E&P Interactive,
http://www.mediainfo.com/@@CD08TBUAThsdEwAA/plWeb-
cgi/fastWeb?getdoc+archives+Interactive+417+96++electronic%20newspapers, February 2.

Garrison defined large newspapers as those with a circulation larger than 50,000 and small newspapers as
those with a circulation smaller than 50,000 (Garrison 1998).

Garrison, Bruce. 1998. "Newspaper Size as a Factor in Use of Computer-Assisted Reporting," unpublished
paper presented to the Communication Technology and Policy Division of the Association for Education in
Journalism and Mass Communication, Baltimore, August.

Chyi and Sylvie also concluded that newspapers must cease "thinking ’local’ when it comes to online
markets," especially for advertising. They concluded that "the larger the print market, the larger the online
product’s long-distance market" (Chyi & Sylvie 1999, 31).

Chyi, Hsiang Iris and George Sylvie. 1999. "Opening the Umbrella: An Economic Analysis of Online
Newspaper Geography," unpublished paper presented to the Media Management and Economics Division,
Association for Education in Journalism and Mass Communication, New Orleans, August.


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