All Academic, Inc. Research Logo

Info/CitationFAQResearchAll Academic Inc.
Document

Factors Influencing Interactivity of Internet Newspapers
Unformatted Document Text:  Factors Influencing Interactivity of Internet Newspapers 1 Online journalism disseminating through the interactive medium is fundamentally different from traditional mass media (Neuman, et al, 1994). Compared to traditional journalism, Interactivity is the characteristic of online journalism (Millison, 1999). Newspapers need it as an enhancement to their print product, not simply because it reduces reliance on paper and ink, but primarily because it makes newspapers “more interesting, more compelling, more useful, more diverse and vibrant” (Higgins, 1994). Although newspapers will remain viable for decades, interactive Internet newspapers will add value to them by providing more gratifying content and personalized services. Newspapers now extend the competition among themselves and with TV stations to the Web (Holliday, 2001). They also compete with many other Internet companies in the online world (Beardi, 2001). An interactive Web site is an answer for newspapers to get into the harsh competition in the converging world. The future media survival would depend on how to take advantage of opportunities offered by the Internet (Quinlan, 1994). Research to date attempts to describe the current situation of Internet newspapers’ level of interactivity from generally disparate conceptions of interactivity. Few studies explored what factors influence the interactivity of Internet newspapers. This study will look into some of the factors that are shaping interactivity of Internet newspapers. LITERATURE REVIEW Mass media scholars found that with its interactive nature, the Internet is offering “radically new models of mass communications” (Balcytiene, 2001). Interactivity is the central component of Web sites (Lasica, 1998 a). When readers contact journalists on the

Authors: Qian, Zeng. and Li, Xigen.
first   previous   Page 3 of 29   next   last



background image
Factors Influencing Interactivity of Internet Newspapers
1
Online journalism disseminating through the interactive medium is fundamentally
different from traditional mass media (Neuman, et al, 1994). Compared to traditional
journalism, Interactivity is the characteristic of online journalism (Millison, 1999).
Newspapers need it as an enhancement to their print product, not simply because it
reduces reliance on paper and ink, but primarily because it makes newspapers “more
interesting, more compelling, more useful, more diverse and vibrant” (Higgins, 1994).
Although newspapers will remain viable for decades, interactive Internet newspapers will
add value to them by providing more gratifying content and personalized services.
Newspapers now extend the competition among themselves and with TV stations to the
Web (Holliday, 2001). They also compete with many other Internet companies in the
online world (Beardi, 2001). An interactive Web site is an answer for newspapers to get
into the harsh competition in the converging world. The future media survival would
depend on how to take advantage of opportunities offered by the Internet (Quinlan,
1994).
Research to date attempts to describe the current situation of Internet newspapers’
level of interactivity from generally disparate conceptions of interactivity. Few studies
explored what factors influence the interactivity of Internet newspapers. This study will
look into some of the factors that are shaping interactivity of Internet newspapers.
LITERATURE REVIEW
Mass media scholars found that with its interactive nature, the Internet is offering
“radically new models of mass communications” (Balcytiene, 2001). Interactivity is the
central component of Web sites (Lasica, 1998 a). When readers contact journalists on the


Convention
Submission, Review, and Scheduling! All Academic Convention can help with all of your abstract management needs and many more. Contact us today for a quote!
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.
Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!
Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!
Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

first   previous   Page 3 of 29   next   last

©2012 All Academic, Inc.