All Academic, Inc. Research Logo

Info/CitationFAQResearchAll Academic Inc.
Document

Factors Influencing Interactivity of Internet Newspapers
Unformatted Document Text:  Factors Influencing Interactivity of Internet Newspapers 2 site, the model is a combination of mass communications and interpersonal communications (Balcytiene, 2001). The users follow their own threads of thoughts and drive the news -- simply want what he or she wants and nothing more. The best of the current generation of Internet newspapers are those that excel at interactivity – those facilitate communication between Web users, and between Web users and Web site contents. The real power of the Web lies in interactivity. Interactive systems are becoming the key tools for attracting and keeping Web site visitors (Dysart, 1999). Concept of Interactivity Interactivity is a critical concept in computer-mediated communications, because it is seen as the key advantage of the medium (Morris & Ogan, 1996; Pavlik, 1996; Rafaeli & Sudweeks, 1997). Rafaeli (1988) made an early effort to define interactivity as a formal communication concept to bridge mass communication and interpersonal communication. Interactivity is “an expression of the extent that in a given series of communication exchanges, any third (or later) transmission is related to the degree to which previous exchanges referred to even earlier transmissions.” However, interactivity is a hybrid construct (Rafaeli and Sudweeks, 1997) and views on interactivity are often found contradictory in research and scholarly works. Rafaeli’s conceptualization of interactivity is seen as from an interpersonal communication perspective (Ha and James, 1998). Similarly from interpersonal perspective, Blattberg and Deighton (1991) defined interactivity as the facility of direct communication for individuals and organizations. From this perspective, Interactivity is a “process-related” communication (Rafaeli and Sudweeks, 1997) and is not a characteristic of the medium (Rafaeli and Sudweeks, 1997; Shultz, 1999). Another

Authors: Qian, Zeng. and Li, Xigen.
first   previous   Page 4 of 29   next   last



background image
Factors Influencing Interactivity of Internet Newspapers
2
site, the model is a combination of mass communications and interpersonal
communications (Balcytiene, 2001). The users follow their own threads of thoughts and
drive the news -- simply want what he or she wants and nothing more. The best of the
current generation of Internet newspapers are those that excel at interactivity – those
facilitate communication between Web users, and between Web users and Web site
contents. The real power of the Web lies in interactivity. Interactive systems are
becoming the key tools for attracting and keeping Web site visitors (Dysart, 1999).
Concept of Interactivity
Interactivity is a critical concept in computer-mediated communications, because
it is seen as the key advantage of the medium (Morris & Ogan, 1996; Pavlik, 1996;
Rafaeli & Sudweeks, 1997). Rafaeli (1988) made an early effort to define interactivity as
a formal communication concept to bridge mass communication and interpersonal
communication. Interactivity is “an expression of the extent that in a given series of
communication exchanges, any third (or later) transmission is related to the degree to
which previous exchanges referred to even earlier transmissions.”
However, interactivity is a hybrid construct (Rafaeli and Sudweeks, 1997) and
views on interactivity are often found contradictory in research and scholarly works.
Rafaeli’s conceptualization of interactivity is seen as from an interpersonal
communication perspective (Ha and James, 1998). Similarly from interpersonal
perspective, Blattberg and Deighton (1991) defined interactivity as the facility of direct
communication for individuals and organizations. From this perspective, Interactivity is a
“process-related” communication (Rafaeli and Sudweeks, 1997) and is not a
characteristic of the medium (Rafaeli and Sudweeks, 1997; Shultz, 1999). Another


Convention
All Academic Convention can solve the abstract management needs for any association's annual meeting.
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.
Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!
Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!
Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

first   previous   Page 4 of 29   next   last

©2012 All Academic, Inc.