All Academic, Inc. Research Logo

Info/CitationFAQResearchAll Academic Inc.
Document

Factors Influencing Interactivity of Internet Newspapers
Unformatted Document Text:  Factors Influencing Interactivity of Internet Newspapers 5 Hypertext is a key technological innovation of the Internet. The hypertexts in news stories lead readers to deeper context, illustrations, background information, related stories, etc. The World Wide Web is hypertextual and hypertexts “represent the primary mechanism” for an interactive Web news site (Millison, 1999). Interactivity is commonly associated with hypertext (Arata, 1999) and the hypertext idea is becoming the dominant data structure that Rafaeli declared as deserving “a focus of communication research” (Rafaeli and Newhagen, 1996). Interactivity is a kind of personalization (Lieb, 1998). Personalization of content assigns a bigger role to user interests in shaping the model of news and related information flow (Balcytiene, 2001). Instead of reading what other people think is news, the reader can select his or her own news – judging the news worthiness and setting up their own news collections. The Web's strength is its ability to present individual readers with a selection of tailored contents (Bogart, 2000). Fattah (2001) argued that all newspaper sites “must add useful search engines and personalization features.” Ghose and Dou (1998) considered it crucial that a Web site is equipped with search engine function. They argued that search engines provide users with personalized information while at the same time, the Web site still “contain a full spectrum of information to meet the potentially diversified information needs” of users. Factors Influencing Interactivity If newspapers want to flourish online, they must engage in a two-way interactive communication with their audiences (Lasica, 1996). Newspapers vary in capacity in meeting challenges establishing interactive Web sites. Interactivity of Internet

Authors: Qian, Zeng. and Li, Xigen.
first   previous   Page 7 of 29   next   last



background image
Factors Influencing Interactivity of Internet Newspapers
5
Hypertext is a key technological innovation of the Internet. The hypertexts in
news stories lead readers to deeper context, illustrations, background information, related
stories, etc. The World Wide Web is hypertextual and hypertexts “represent the primary
mechanism” for an interactive Web news site (Millison, 1999). Interactivity is commonly
associated with hypertext (Arata, 1999) and the hypertext idea is becoming the dominant
data structure that Rafaeli declared as deserving “a focus of communication research”
(Rafaeli and Newhagen, 1996).
Interactivity is a kind of personalization (Lieb, 1998). Personalization of content
assigns a bigger role to user interests in shaping the model of news and related
information flow (Balcytiene, 2001). Instead of reading what other people think is news,
the reader can select his or her own news – judging the news worthiness and setting up
their own news collections. The Web's strength is its ability to present individual readers
with a selection of tailored contents (Bogart, 2000). Fattah (2001) argued that all
newspaper sites “must add useful search engines and personalization features.” Ghose
and Dou (1998) considered it crucial that a Web site is equipped with search engine
function. They argued that search engines provide users with personalized information
while at the same time, the Web site still “contain a full spectrum of information to meet
the potentially diversified information needs” of users.
Factors Influencing Interactivity
If newspapers want to flourish online, they must engage in a two-way interactive
communication with their audiences (Lasica, 1996). Newspapers vary in capacity in
meeting challenges establishing interactive Web sites. Interactivity of Internet


Convention
All Academic Convention makes running your annual conference simple and cost effective. It is your online solution for abstract management, peer review, and scheduling for your annual meeting or convention.
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.
Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!
Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!
Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

first   previous   Page 7 of 29   next   last

©2012 All Academic, Inc.