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A Multidimensional Approach to the Study of Media Effects
Unformatted Document Text:  15 It also is possible to build a matrix based on all eight of the dimensions identified here and the divisions within each as they have been traditionally conceptualized. While six of the eight dimensions often have been treated as having two dichotomous values, two (the scope and response dimensions) traditionally have been treated as trichotomies. Thus, we end up with a 2x2x2x2x2x2x3x3 matrix with a total of 576 cells:

Authors: Lasorsa, Dominic.
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15
It also is possible to build a matrix based on all eight of the dimensions identified
here and the divisions within each as they have been traditionally conceptualized. While
six of the eight dimensions often have been treated as having two dichotomous values,
two (the scope and response dimensions) traditionally have been treated as trichotomies.
Thus, we end up with a 2x2x2x2x2x2x3x3 matrix with a total of 576 cells:


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