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A Multidimensional Approach to the Study of Media Effects
Unformatted Document Text:  16 This matrix is not as foreboding as it looks and, as we shall see, it is possible to simplify it considerably. The matrix illustrates the complexity of mass media effects as it has been conceptualized here. It also can serve as a guide for pinpointing media effects of a particular concern. Any possible media effect--hypothetical or real--can be plotted on it. There are three caveats worth noting about this matrix. One is that it is based on the eight dimensions located by scouring the research literature. It is conceivable that one

Authors: Lasorsa, Dominic.
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16
This matrix is not as foreboding as it looks and, as we shall see, it is possible to
simplify it considerably. The matrix illustrates the complexity of mass media effects as it
has been conceptualized here. It also can serve as a guide for pinpointing media effects
of a particular concern. Any possible media effect--hypothetical or real--can be plotted
on it.
There are three caveats worth noting about this matrix. One is that it is based on
the eight dimensions located by scouring the research literature. It is conceivable that one


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