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A Multidimensional Approach to the Study of Media Effects
Unformatted Document Text:  20 The time dimension (immediate effect versus delayed effect). The duration dimension (short-term effect versus long-term effect). The change dimension (alterating effect versus stabilizing effect). The content dimension (content-specific effect versus content-irrelevant effect). The scope dimension (personal effect versus communal effect). Here is a representation of the final matrix: Once we have conceptualized media effects in terms of eight dichotomous dimensions, we can use that comprehensive yet parsimonious construct to examine media effects in a systematic and orderly fashion. Of any media effect we can ask where it fits

Authors: Lasorsa, Dominic.
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20
The time dimension (immediate effect versus delayed effect).
The duration dimension (short-term effect versus long-term effect).
The change dimension (alterating effect versus stabilizing effect).
The content dimension (content-specific effect versus content-irrelevant effect).
The scope dimension (personal effect versus communal effect).
Here is a representation of the final matrix:
Once we have conceptualized media effects in terms of eight dichotomous
dimensions, we can use that comprehensive yet parsimonious construct to examine media
effects in a systematic and orderly fashion. Of any media effect we can ask where it fits


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