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A Multidimensional Approach to the Study of Media Effects
Unformatted Document Text:  27 Lazarsfeld, Paul F. (1948) “Communication Research and the Social Psychologist,” in Wayne Dennis (ed.), Current Trends in Social Psychology, 218-273. Pittsburgh, PA: University of Pittsburgh Press. McGuire, William J. (1986) "The Myth of Massive Media Impact: Savagings and Salvagings," in George A. Comstock (ed.), Public Communication and Behavior, Volume 1, 173-257. Orlando, FL: Academic Press. McLeod, Jack M.; Kosicki, Gerald .M., and Pan, Zhongdang. (1991) "On Understanding and Misunderstanding Media Effects," in James Curren and Michael Gurevitch (eds.), Mass Media and Society, 235-259. London: Edward Arnold. McLeod, Jack M., and Reeves, Byron (1980) "On the Nature of Mass Media Effects," in Stephen B. Withey and Ronald P. Abeles (eds.) Television and Social Behavior: Beyond Violence and Children, 17-54. Hillsdale, NJ: Lawrence Erlbaum Associates. McQuail, Denis (1994) Mass Communication Theory: An Introduction. Third Edition. London: Sage. Perse, Elizabeth M. (2001) Media Effects and Society. Mahway, NJ: Lawrence Erlbaum Associates. Roberts, Donald F., and Maccoby, Nathan (1985) "Effects of Mass Communication," in Gardner Lindzey and Elliot Aronson (eds.), Handbook of Social Psychology, Volume 2, Third Edition, 539-598. New York: Random House. Wartella, Ellen; Whitney, D. Charles, and Windahl, Sven (1983) Mass Communication Review Yearbook, Volume 4. Beverly Hills, CA: Sage.

Authors: Lasorsa, Dominic.
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27
Lazarsfeld, Paul F. (1948) “Communication Research and the Social
Psychologist,” in Wayne Dennis (ed.), Current Trends in Social Psychology, 218-273.
Pittsburgh, PA: University of Pittsburgh Press.
McGuire, William J. (1986) "The Myth of Massive Media Impact: Savagings and
Salvagings," in George A. Comstock (ed.), Public Communication and Behavior, Volume
1, 173-257. Orlando, FL: Academic Press.
McLeod, Jack M.; Kosicki, Gerald .M., and Pan, Zhongdang. (1991) "On
Understanding and Misunderstanding Media Effects," in James Curren and Michael
Gurevitch (eds.), Mass Media and Society, 235-259. London: Edward Arnold.
McLeod, Jack M., and Reeves, Byron (1980) "On the Nature of Mass Media
Effects," in Stephen B. Withey and Ronald P. Abeles (eds.) Television and Social
Behavior: Beyond Violence and Children, 17-54. Hillsdale, NJ: Lawrence Erlbaum
Associates.
McQuail, Denis (1994) Mass Communication Theory: An Introduction. Third
Edition. London: Sage.
Perse, Elizabeth M. (2001) Media Effects and Society. Mahway, NJ: Lawrence
Erlbaum Associates.
Roberts, Donald F., and Maccoby, Nathan (1985) "Effects of Mass
Communication," in Gardner Lindzey and Elliot Aronson (eds.), Handbook of Social
Psychology, Volume 2, Third Edition, 539-598. New York: Random House.
Wartella, Ellen; Whitney, D. Charles, and Windahl, Sven (1983) Mass
Communication Review Yearbook, Volume 4. Beverly Hills, CA: Sage.


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