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A Multidimensional Approach to the Study of Media Effects
Unformatted Document Text:  28 Weiss, Walter (1969) "Effects of the Mass Media of Communication," in Gardner Lindzey and Elliot Aronson (eds.), Handbook of Social Psychology, Volume 5, 77-195. Second Edition. Reading, MA: Addison-Wesley. Whitney, D. Charles, Wartella, Ellen, and Windahl, Sven (1982) Mass Communication Review Yearbook, Volume 3. Beverly Hills, CA: Sage. Wilhoit, G. Cleveland, and de Bock, Harold (1980) Mass Communication Review Yearbook, Volume 1. Beverly Hills, CA: Sage. Wilhoit, G. Cleveland, and de Bock, Harold (1981) Mass Communication Review Yearbook, Volume 2. Beverly Hills, CA: Sage. Windahl, Sven, and Signitzer, Benno, with Olson, Jean T. (1992) Using Communication Theory: An Introduction to Planned Communication. London: Sage.

Authors: Lasorsa, Dominic.
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28
Weiss, Walter (1969) "Effects of the Mass Media of Communication," in Gardner
Lindzey and Elliot Aronson (eds.), Handbook of Social Psychology, Volume 5, 77-195.
Second Edition. Reading, MA: Addison-Wesley.
Whitney, D. Charles, Wartella, Ellen, and Windahl, Sven (1982) Mass
Communication Review Yearbook, Volume 3. Beverly Hills, CA: Sage.
Wilhoit, G. Cleveland, and de Bock, Harold (1980) Mass Communication Review
Yearbook, Volume 1. Beverly Hills, CA: Sage.
Wilhoit, G. Cleveland, and de Bock, Harold (1981) Mass Communication Review
Yearbook, Volume 2. Beverly Hills, CA: Sage.
Windahl, Sven, and Signitzer, Benno, with Olson, Jean T. (1992) Using
Communication Theory: An Introduction to Planned Communication. London: Sage.


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