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Effectiveness of E-mail Marketing in Korea: What Types of E-mail Ads Are Being Read?
Unformatted Document Text:  Running Head: EFFECTIVENESS OF EMAIL MARKETING Effectiveness of E-mail Marketing in Korea: What Types of E-mail Ads Are Being Read? Woo-Hyun Won, Jiyoung Lee *, and Joo-Hyun Lee October 2002 Paper submitted to Communication and Technology Division International Communication Association 2003 Annual Conference in San Diego, CA Woo-Hyun Won ## email not listed ## is Professor in the Department of Mass Communication, Korea University, Seoul, Korea. address. Sam-Pung Bldg., 182-27, Nonhyun-Dong, Kangnam-Ku, Seoul, 135-010, Korea phone. +82 2 546-6748, fax. +82 2 546-6780 Jiyoung Lee ## email not listed ## ), the associated person in this paper, is Researcher in the Cinecircle Research, Seoul, Korea.address. The third floor, Sam-Pung Bldg., 182-27, Nonhyun-Dong, Kangnam-Ku, Seoul, 135-010, Korea phone. +82 2 546-6748, fax. +82 2 546-6780 Joo-Hyun Lee ## email not listed ## is Doctoral Candidate in the Department of Advertising, Michigan State University. address. 309 CAS, Department of advertising, Michigan State of University. East Lansing, MI 48823. phone. (517) 337-4814, fax. (517) 432-2589

Authors: Won, Woo-Hyun., Lee, Jiyoung. and Lee, Joo-Hyun.
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Running Head: EFFECTIVENESS OF EMAIL MARKETING
Effectiveness of E-mail Marketing in Korea: What Types of E-mail Ads Are Being Read?
Woo-Hyun Won, Jiyoung Lee *, and Joo-Hyun Lee
October 2002
Paper submitted to Communication and Technology Division
International Communication Association
2003 Annual Conference in San Diego, CA
Woo-Hyun Won ## email not listed ## is Professor in the Department of Mass
Communication, Korea University, Seoul, Korea.
address. Sam-Pung Bldg., 182-27, Nonhyun-Dong, Kangnam-Ku, Seoul, 135-010, Korea
phone. +82 2 546-6748, fax. +82 2 546-6780
Jiyoung Lee ## email not listed ## ), the associated person in this paper, is Researcher
in the Cinecircle Research, Seoul, Korea.
address. The third floor, Sam-Pung Bldg., 182-27, Nonhyun-Dong, Kangnam-Ku, Seoul, 135-
010, Korea
phone. +82 2 546-6748, fax. +82 2 546-6780
Joo-Hyun Lee ## email not listed ## is Doctoral Candidate in the Department of Advertising,
Michigan State University.
address. 309 CAS, Department of advertising, Michigan State of University. East Lansing, MI
48823.
phone. (517) 337-4814, fax. (517) 432-2589


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