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Effectiveness of E-mail Marketing in Korea: What Types of E-mail Ads Are Being Read?
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Running Head: EFFECTIVENESS OF EMAIL MARKETING
Effectiveness of E-mail Marketing in Korea: What Types of E-mail Ads Are Being Read?
Woo-Hyun Won, Jiyoung Lee *, and Joo-Hyun Lee
October 2002
Paper submitted to Communication and Technology Division
International Communication Association
2003 Annual Conference in San Diego, CA
Woo-Hyun Won (## email not listed ##) is Professor in the Department of Mass Communication, Korea University, Seoul, Korea.
address. Sam-Pung Bldg., 182-27, Nonhyun-Dong, Kangnam-Ku, Seoul, 135-010, Korea
phone. +82 2 546-6748, fax. +82 2 546-6780 Jiyoung Lee (## email not listed ##), ), the associated person in this paper, is Researcher
in the Cinecircle Research, Seoul, Korea.address. The third floor, Sam-Pung Bldg., 182-27, Nonhyun-Dong, Kangnam-Ku, Seoul, 135-010, Korea phone. +82 2 546-6748, fax. +82 2 546-6780
Joo-Hyun Lee (## email not listed ##) is Doctoral Candidate in the Department of Advertising, Michigan State University.
address. 309 CAS, Department of advertising, Michigan State of University. East Lansing, MI 48823. phone. (517) 337-4814, fax. (517) 432-2589
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| | Authors: Won, Woo-Hyun., Lee, Jiyoung. and Lee, Joo-Hyun. |
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Running Head: EFFECTIVENESS OF EMAIL MARKETING
Effectiveness of E-mail Marketing in Korea: What Types of E-mail Ads Are Being Read?
Woo-Hyun Won, Jiyoung Lee *, and Joo-Hyun Lee
October 2002
Paper submitted to Communication and Technology Division
International Communication Association
2003 Annual Conference in San Diego, CA
Woo-Hyun Won (## email not listed ##) is Professor in the Department of Mass
Communication, Korea University, Seoul, Korea.
address. Sam-Pung Bldg., 182-27, Nonhyun-Dong, Kangnam-Ku, Seoul, 135-010, Korea
phone. +82 2 546-6748, fax. +82 2 546-6780
Jiyoung Lee (## email not listed ##), ), the associated person in this paper, is Researcher
in the Cinecircle Research, Seoul, Korea.
address. The third floor, Sam-Pung Bldg., 182-27, Nonhyun-Dong, Kangnam-Ku, Seoul, 135-
010, Korea
phone. +82 2 546-6748, fax. +82 2 546-6780
Joo-Hyun Lee (## email not listed ##) is Doctoral Candidate in the Department of Advertising,
Michigan State University.
address. 309 CAS, Department of advertising, Michigan State of University. East Lansing, MI
48823.
phone. (517) 337-4814, fax. (517) 432-2589
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