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Effectiveness of E-mail Marketing in Korea: What Types of E-mail Ads Are Being Read?
Unformatted Document Text:  Effectiveness of E-mail Marketing 19 Appendix A Table 1. E-mail Titles Used in the Experiment Type Title Curiosity Generation “Find out about the big changes in our mall!” Urgency “Hurry up! You have only one more day to act!” Free Gift Offer “Free gifts for everyone! Come find out!” Discount Offer “Biggest sale! Lowest prices ever!” Special Promotional Event “Quiz-Quiz Challenge! Win gifts now!” Simple Information “This week’s MaxShopping”

Authors: Won, Woo-Hyun., Lee, Jiyoung. and Lee, Joo-Hyun.
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Effectiveness of E-mail Marketing 19
Appendix A

Table 1. E-mail Titles Used in the Experiment
Type Title
Curiosity Generation
“Find out about the big changes in our mall!”
Urgency
“Hurry up! You have only one more day to act!”
Free Gift Offer
“Free gifts for everyone! Come find out!”
Discount Offer
“Biggest sale! Lowest prices ever!”
Special Promotional Event
“Quiz-Quiz Challenge! Win gifts now!”
Simple Information
“This week’s MaxShopping”


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