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Effectiveness of E-mail Marketing in Korea: What Types of E-mail Ads Are Being Read?
Unformatted Document Text:  Effectiveness of E-mail Marketing 21 Appendix C Table 3-1. Attitude toward the Ad by Subscription Status And Different Title Types Mean(A AD ) Title Types Permitted Unsolicited t df p 1 : Curiosity 2: Urgency 3: Free Gift 4: Discount 5: Event 6: Simple Info 3.155 3.405 3.883 4.376 3.861 3.890 2.022 2.872 3.276 3.860 3.347 2.796 5.693 2.061 2.013 1.871 1.923 4.434 177 177 177 177 177 177 .000 .041 .046 .063 .056 .000 All Types 3.350 2.594 4.748 177 .000 Table 3-2. Click Intention by Subscription Status And Different Title Types Mean(A AD ) Title Types Permitted Unsolicited t df p 1 : Curiosity 2: Urgency 3: Free Gift 4: Discount 5: Event 6: Simple Info 3.056 3.528 4.025 4.379 2.935 4.067 2.003 3.108 3.305 3.978 3.436 3.011 4.203 1.481 2.081 1.357 1.703 3.802 177 177 177 177 177 177 .000 .141 .039 .176 .090 .000 All Types 3.832 3.148 3.364 177 .001

Authors: Won, Woo-Hyun., Lee, Jiyoung. and Lee, Joo-Hyun.
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Effectiveness of E-mail Marketing 21
Appendix C
Table 3-1. Attitude toward the Ad by Subscription Status And Different Title Types
Mean(A
AD
)
Title Types
Permitted
Unsolicited
t
df
p
1 : Curiosity
2: Urgency
3: Free Gift
4: Discount
5: Event
6: Simple Info
3.155
3.405
3.883
4.376
3.861
3.890
2.022
2.872
3.276
3.860
3.347
2.796
5.693
2.061
2.013
1.871
1.923
4.434
177
177
177
177
177
177
.000
.041
.046
.063
.056
.000
All Types
3.350
2.594
4.748
177
.000
Table 3-2. Click Intention by Subscription Status And Different Title Types
Mean(A
AD
)
Title Types
Permitted
Unsolicited
t
df
p
1 : Curiosity
2: Urgency
3: Free Gift
4: Discount
5: Event
6: Simple Info
3.056
3.528
4.025
4.379
2.935
4.067
2.003
3.108
3.305
3.978
3.436
3.011
4.203
1.481
2.081
1.357
1.703
3.802
177
177
177
177
177
177
.000
.141
.039
.176
.090
.000
All Types
3.832
3.148
3.364
177
.001


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