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Effectiveness of E-mail Marketing 23
Appendix E
Table 5. Determinants of Click-Intention
Determinant
Standardized
Coefficients
t
df R
2
Adjusted
R
2
Std. Error of
the Estimate
p
Attitude toward the Ad
.987
51.690
179 .832
.832
0
.805 .000
Need for Cognition
.159
0
2.146
179 .025
.020
1.381 .033
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