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Change, re-branding, and communications: The fluctuating identity of a major UK organization
Unformatted Document Text:  Tracking Number: ICA-7-10798 21 Lewis, L. K. (2000). Communicating change: Four cases of quality programs. Journal of Business Communication, 37 (2) April, pp. 128-155. Lewis, L. K. (1999). Disseminating information and soliciting input during planned organization change: Implementers’ targets, sources and channels for communicating. Management Communication Quarterly, 13 (1) August, pp. 43-77. Maltz, E. & Kohli, A. J. (1996). Market intelligence dissemination across functional boundaries. Journal of Marketing Research, 33 (1) February, pp. 47-61. Mohr, J. J. & Nevin, J. R. (1990). Communication strategies in marketing channels: A theoretical perspective. Journal of Marketing, 54 (4) October, pp. 36-51. Molden, D. & Symes, J. (1999). Realigning for change. London: Pitman Publishing. Pettigrew, A. M. (1990). Longitudinal field research on change: Theory and practice. Organization Science, 1 (3), pp. 267-292. Pettit, J. D., Goris, J. R. & Vaught, B. C. (1997). An examination of organizational communication as a moderator of the relationship between job performance and job satisfaction. Journal of Business Communication, 34 (1) January, pp. 81-98. Shelby, A. N. (1993). Organizational, business, management, and corporate communication: An analysis of boundaries and relationships. Journal of Business Communication, 30 (3) July, pp. 241-267. Stohl, C. (1995). Organizational communication: Connectedness in action. Thousand Oaks, CA; London. Sage. Unzicker, D., Clow, K. E. & Babakus, E. (2000). The role of organizational communications on employee perceptions of a firm. Journal of Professional Services Marketing, 21 (2), pp. 87-104. Witherspoon, P. D. & Wohlert, K. L. (1996). An approach to developing communication strategies for enhancing organizational diversity. Journal of Business Communication, 33 (4) October, pp. 375-399. Yin, R. K. (1994). Case study research: Design and methods. Beverly Hills, CA: Sage.

Authors: Kulvisaechana, Somboon. and Stiles, Philip.
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Tracking Number: ICA-7-10798
21
Lewis, L. K. (2000). Communicating change: Four cases of quality programs. Journal of
Business Communication
, 37 (2) April, pp. 128-155.

Lewis, L. K. (1999). Disseminating information and soliciting input during planned organization
change: Implementers’ targets, sources and channels for communicating. Management
Communication Quarterly
, 13 (1) August, pp. 43-77.

Maltz, E. & Kohli, A. J. (1996). Market intelligence dissemination across functional boundaries.
Journal of Marketing Research, 33 (1) February, pp. 47-61.

Mohr, J. J. & Nevin, J. R. (1990). Communication strategies in marketing channels: A theoretical
perspective. Journal of Marketing, 54 (4) October, pp. 36-51.

Molden, D. & Symes, J. (1999). Realigning for change. London: Pitman Publishing.

Pettigrew, A. M. (1990). Longitudinal field research on change: Theory and practice.
Organization Science, 1 (3), pp. 267-292.

Pettit, J. D., Goris, J. R. & Vaught, B. C. (1997). An examination of organizational
communication as a moderator of the relationship between job performance and job satisfaction.
Journal of Business Communication, 34 (1) January, pp. 81-98.

Shelby, A. N. (1993). Organizational, business, management, and corporate communication: An
analysis of boundaries and relationships. Journal of Business Communication, 30 (3) July, pp.
241-267.

Stohl, C. (1995). Organizational communication: Connectedness in action. Thousand Oaks, CA;
London. Sage.

Unzicker, D., Clow, K. E. & Babakus, E. (2000). The role of organizational communications on
employee perceptions of a firm. Journal of Professional Services Marketing, 21 (2), pp. 87-104.

Witherspoon, P. D. & Wohlert, K. L. (1996). An approach to developing communication
strategies for enhancing organizational diversity. Journal of Business Communication, 33 (4)
October, pp. 375-399.

Yin, R. K. (1994). Case study research: Design and methods. Beverly Hills, CA: Sage.


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