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What Makes E-Commerce Websites Sticky? : Interactivity and Impulsivity in Online Browsing Behavior
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What Makes E-Commerce Websites “Sticky?”:
Interactivity and Impulsivity in Online Browsing Behavior
By
Junghyun *Kim, Ph.D. candidate
Department of Telecommunication
Michigan State University, USA
Communication Arts and Sciences, 406
East Lansing, MI 48824
1-517-353-3640 (H)
1-517-331-0733 (M)
## email not listed ##
Robert LaRose, Ph.D.
Department of Telecommunication
Michigan State University, USA
Communication Arts and Sciences, 409
East Lansing, MI 48824
1-517-355-4528 (O)
## email not listed ##
Paper submitted to Communication and Technology Division
53
rd
Annual Conference of the International Communication Association
October 31, 2002
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| | Authors: Kim, Junghyun. and Larose, Robert. |
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1
What Makes E-Commerce Websites “Sticky?”:
Interactivity and Impulsivity in Online Browsing Behavior
By
Junghyun *Kim, Ph.D. candidate
Department of Telecommunication
Michigan State University, USA
Communication Arts and Sciences, 406
East Lansing, MI 48824
1-517-353-3640 (H)
1-517-331-0733 (M)
## email not listed ##
Robert LaRose, Ph.D.
Department of Telecommunication
Michigan State University, USA
Communication Arts and Sciences, 409
East Lansing, MI 48824
1-517-355-4528 (O)
## email not listed ##
Paper submitted to Communication and Technology Division
53
rd
Annual Conference of the International Communication Association
October 31, 2002
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