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Diagnosticity of Masculinity and Femininity in Processing Advertising Messages
Unformatted Document Text:  32 clear understanding of individuals with different degrees of masculinity and femininity in terms of their consumption orientation and their responsiveness to various ad appeals may also be of significant importance for international advertisers.

Authors: Chang, Chingching.
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clear understanding of individuals with different degrees of masculinity and femininity in terms
of their consumption orientation and their responsiveness to various ad appeals may also be of
significant importance for international advertisers.


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