All Academic, Inc. Research Logo

Info/CitationFAQResearchAll Academic Inc.
Document

Ad Repetition and Variation in a Competitive Ad Context
Unformatted Document Text:  28 advertising. Journal of Consumer Research, 15, 55-68. Cacioppo, J. T., & Petty, R. E. (1979). The effects of message repetition and position on cognitive response, recall and persuasion. Journal of Personality and Social Psychology, 37, 97-109. Cacioppo, J. T., & Petty, R. E. (1980). Persuasiveness of communications is affected by exposure frequency and message quality: A theoretical and empirical analysis of persisting attitude change. In J. H. Leigh & C. R. Martin (Eds.) Current Issues and Research in Advertising. Ann Arbor, MI: University of Michigan, 97-122. Calder, B. J., & Sternthal, B. (1980). Television commercial wearout: An information processing view. Journal of Marketing Research, 17, 173-186. Cox, D. S., & Cox, A. D. (1988). What does familiarity breed? Complexity as a moderator of repetition effects in advertisement evaluation. Journal of Consumer Research, 15, 111-116. D’Souza, G., & Rao, R. C. (1995). Can repeating an advertisement more frequently than the competition affect brand preference in a mature market. Journal of Marketing, 59, 32-42. Geiger, J. A. (1974). Seven brands in seven days. Journal of Advertising Research, 11, 15-22. Gelb, B. D., & Zinkhan, G. M. (1985). The effect of repetition on humor in a radio advertising study. Journal of Advertising, 14(4), 13-20, 68. Haugtvedt, C. P., Schumann, D. W., Schneier, W. L., & Warren, W. L. (1994). Advertising repetition and variation strategies: Implications for understanding attitude strength. Journal of Consumer Research, 21, 176-189. Hawkins, S. A., Hoch, S. J., & Meyers-Levy, J. (2001). Low-involvement learning: Repetition and coherence in familiarity and belief. Journal of Consumer Psychology, 11(1), 1-11. Holbrook, M. B., & Batra, R. (1987). Assessing the role of emotions as mediators of

Authors: Chang, Chingching.
first   previous   Page 28 of 31   next   last



background image
28
advertising. Journal of Consumer Research, 15, 55-68.
Cacioppo, J. T., & Petty, R. E. (1979). The effects of message repetition and position on
cognitive response, recall and persuasion. Journal of Personality and Social Psychology, 37,
97-109.
Cacioppo, J. T., & Petty, R. E. (1980). Persuasiveness of communications is affected by
exposure frequency and message quality: A theoretical and empirical analysis of persisting
attitude change. In J. H. Leigh & C. R. Martin (Eds.) Current Issues and Research in Advertising.
Ann Arbor, MI: University of Michigan, 97-122.
Calder, B. J., & Sternthal, B. (1980). Television commercial wearout: An information
processing view. Journal of Marketing Research, 17, 173-186.
Cox, D. S., & Cox, A. D. (1988). What does familiarity breed? Complexity as a moderator
of repetition effects in advertisement evaluation. Journal of Consumer Research, 15, 111-116.
D’Souza, G., & Rao, R. C. (1995). Can repeating an advertisement more frequently than the
competition affect brand preference in a mature market. Journal of Marketing, 59, 32-42.
Geiger, J. A. (1974). Seven brands in seven days. Journal of Advertising Research, 11,
15-22.
Gelb, B. D., & Zinkhan, G. M. (1985). The effect of repetition on humor in a radio
advertising study. Journal of Advertising, 14(4), 13-20, 68.
Haugtvedt, C. P., Schumann, D. W., Schneier, W. L., & Warren, W. L. (1994). Advertising
repetition and variation strategies: Implications for understanding attitude strength. Journal of
Consumer Research, 21, 176-189.
Hawkins, S. A., Hoch, S. J., & Meyers-Levy, J. (2001). Low-involvement learning:
Repetition and coherence in familiarity and belief. Journal of Consumer Psychology, 11(1), 1-11.
Holbrook, M. B., & Batra, R. (1987). Assessing the role of emotions as mediators of


Convention
All Academic Convention can solve the abstract management needs for any association's annual meeting.
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.
Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!
Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!
Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

first   previous   Page 28 of 31   next   last

©2012 All Academic, Inc.