All Academic, Inc. Research Logo

Info/CitationFAQResearchAll Academic Inc.
Document

Ad Repetition and Variation in a Competitive Ad Context
Unformatted Document Text:  29 consumer responses to advertising. Journal of Consumer Research, 14, 404-420. Keller, K. L. (1987). Memory factors in advertising: The effects of advertising retrieval cues on brand evaluations. Journal of Consumer Research, 14, 316-333. Keller, K. L. (1991). Memory and evaluation effects in competitive advertising environments. Journal of Consumer Research, 17, 463-476. Kumar, A. (2000). Interference effects of contextual cues in advertisements on memory for ad content. Journal of Consumer Psychology, 9(3), 155-166. Lautman, M. R., & Dean, K. J. (1983). The compression of television advertising. In L. Percy & A. G. Woodside (Eds.), Advertising and Consumer Psychology (pp. 171-92). Lexington, MA: Lexington Books. Madden, T. J., Allen, C. T., & Twible, J. L. (1988). Attitude toward the ad: An assessment of diverse measurement indices under different processing "sets". Journal of Marketing Research, 25, 242-252. McKenzie, S. B. (1986). The role of attention in mediating the effect of advertising on attribute importance. Journal of Consumer Research, 13, 174-195. Mitchell, A. A., & Olson, J. (1981). Are product attributes beliefs the only mediator of advertising effects on brand attitude? Journal of Marketing Research, 18, 318-332. Pechmann, C. & Stewart, D. W. (1989). Advertising repetition: A critical review of wearin and wearout. Current Issues and Research in Advertising, 11(2), 285-330. Percy, L. & Rossiter, J. R. (1980). Advertising Strategy: A Communication Theory Research. New York: Praeger. Pillai, S. (1990). Impact of clutter on advertising viewership and recall: An Indian experiment. Journal of the Market Research Society, 32(2), 187-196. Ray, M., Sawyer, A. G., & Strong, E. C. (1971). Frequency effects revisited. Journal of

Authors: Chang, Chingching.
first   previous   Page 29 of 31   next   last



background image
29
consumer responses to advertising. Journal of Consumer Research, 14, 404-420.
Keller, K. L. (1987). Memory factors in advertising: The effects of advertising retrieval
cues on brand evaluations. Journal of Consumer Research, 14, 316-333.
Keller, K. L. (1991). Memory and evaluation effects in competitive advertising
environments. Journal of Consumer Research, 17, 463-476.
Kumar, A. (2000). Interference effects of contextual cues in advertisements on memory for
ad content. Journal of Consumer Psychology, 9(3), 155-166.
Lautman, M. R., & Dean, K. J. (1983). The compression of television advertising. In L.
Percy & A. G. Woodside (Eds.), Advertising and Consumer Psychology (pp. 171-92). Lexington,
MA: Lexington Books.
Madden, T. J., Allen, C. T., & Twible, J. L. (1988). Attitude toward the ad: An assessment
of diverse measurement indices under different processing "sets". Journal of Marketing Research,
25, 242-252.
McKenzie, S. B. (1986). The role of attention in mediating the effect of advertising on
attribute importance. Journal of Consumer Research, 13, 174-195.
Mitchell, A. A., & Olson, J. (1981). Are product attributes beliefs the only mediator of
advertising effects on brand attitude? Journal of Marketing Research, 18, 318-332.
Pechmann, C. & Stewart, D. W. (1989). Advertising repetition: A critical review of wearin
and wearout. Current Issues and Research in Advertising, 11(2), 285-330.
Percy, L. & Rossiter, J. R. (1980). Advertising Strategy: A Communication Theory
Research. New York: Praeger.
Pillai, S. (1990). Impact of clutter on advertising viewership and recall: An Indian
experiment. Journal of the Market Research Society, 32(2), 187-196.
Ray, M., Sawyer, A. G., & Strong, E. C. (1971). Frequency effects revisited. Journal of


Convention
Convention is an application service for managing large or small academic conferences, annual meetings, and other types of events!
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.
Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!
Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!
Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

first   previous   Page 29 of 31   next   last

©2012 All Academic, Inc.