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Young People, Media Use, and Voter Turnout: An Analysis of the 2000 National Election Study
Unformatted Document Text:  Young Voters and Media Use 10 was also recoded so that it can be consistent with other variables. A scale measuring campaign interest using three variables: how much a respondent is interested in political campaigns, how much attention a respondent pays to news about the campaign for President, and how much attention a respondent pays to campaigns for election to Congress. Interitem reliability alpha for this index was .70. Another scale was created to measure political efficacy using four variables measuring the degrees to which a respondent agrees with four statements: ‘It does not matter much to me whether I vote or not’; ‘public officials do not care much what people like me think’; ‘people like me do not have any say about what the government does’; and ‘politics and government seem so complicated that person like me can’t really understand what is going on.’ The interitem reliability alpha for this index was .63. Third, interpersonal communication was measured using one variable: Does a respondent ever discuss politics with friends or family? Finally, eleven predictors were included in the media use predictor group. This group was entered at the last stage to examine the effect of media usage on young people’s voting behavior while holding other influences constant. Eleven predictors included in this predictor group were: newspaper exposure 8 , newspaper campaign exposure 9 , newspaper campaign attention 10 , television news exposure 11 , television 8 Newspaper exposure (v335): How many days in the past week did you read a daily newspaper? (7(everyday) to 0(none)) 9 Newspaper campaign exposure (v336): Did you read about the campaign in any newspaper? (recoded; 1(yes), 0(else) XW GAttention to newspaper (v337): How much attention do you pay to newspaper articles about the campaign for President? (recoded; 5(a great deal) to 1(none)) 11 Television news exposure (v329+v331+v332): How many days in the past week did you watch national network news on TV?, How many days in the past week did you watch the local TV news shows in the late afternoon or early evening?, How many days in the past week did you watch local TV news in the late evening? (7(everyday) to 0(none))

Authors: Kim, Eunsong.
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Young Voters and Media Use
10
was also recoded so that it can be consistent with other variables. A scale measuring
campaign interest using three variables: how much a respondent is interested in political
campaigns, how much attention a respondent pays to news about the campaign for
President, and how much attention a respondent pays to campaigns for election to
Congress. Interitem reliability alpha for this index was .70. Another scale was created to
measure political efficacy using four variables measuring the degrees to which a
respondent agrees with four statements: ‘It does not matter much to me whether I vote
or not’; ‘public officials do not care much what people like me think’; ‘people like me
do not have any say about what the government does’; and ‘politics and government
seem so complicated that person like me can’t really understand what is going on.’ The
interitem reliability alpha for this index was .63.
Third, interpersonal communication was measured using one variable: Does a
respondent ever discuss politics with friends or family?
Finally, eleven predictors were included in the media use predictor group. This
group was entered at the last stage to examine the effect of media usage on young
people’s voting behavior while holding other influences constant. Eleven predictors
included in this predictor group were: newspaper exposure
8
, newspaper campaign
exposure
9
, newspaper campaign attention
10
, television news exposure
11
, television
8
Newspaper exposure (v335): How many days in the past week did you read a daily
newspaper? (7(everyday) to 0(none))
9
Newspaper campaign exposure (v336): Did you read about the campaign in any newspaper?
(recoded; 1(yes), 0(else)
XW
GAttention to newspaper (v337): How much attention do you pay to newspaper articles about
the campaign for President? (recoded; 5(a great deal) to 1(none))
11
Television news exposure (v329+v331+v332): How many days in the past week did you
watch national network news on TV?, How many days in the past week did you watch the local
TV news shows in the late afternoon or early evening?, How many days in the past week did
you watch local TV news in the late evening? (7(everyday) to 0(none))


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