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Young People, Media Use, and Voter Turnout: An Analysis of the 2000 National Election Study
Unformatted Document Text:  Young Voters and Media Use 11 campaign advertisement 12 , television campaign news attention 13 , radio political talk show exposure 14 , radio political talk show attention 15 , radio campaign exposure 16 , Internet exposure 17 , and Internet campaign exposure 18 . Of these eleven predictors, two predictors were scales comprised of a number of variables. One was television news exposure, a scale created using three variables measuring how often a respondent watches national news, late afternoon or early evening local news, and late evening local news (alpha = .62). The other was television news attention which was a scale created using two variables measuring how much attention a respondent paid when watching national news and local news (alpha = .73). In order to examine how much variance in young voter turnout each predictor or predictor groups could explain, each variable or group of variables were entered one by one into four blocks. Regression 1 estimated the role of only the demographic variables in explaining the variance in young voter turnout. Regression 2 examined the influence of the political attitudes by adding four predictors into the model. The impact of interpersonal communication on variance in young voter turnout was estimated in regression 3 by including this variable in the equation. Regression 4 estimated the 12 Television campaign advertisement (v338): Do you recall seeing any ads for political candidates on television this fall? (recoded; 1(yes), 0(else)) 13 Television news attention (v330+v333): How much attention do you pay to news on national news shows about the campaign for president?, How much attention do you pay to news on local news shows about the campaign for president? (recoded; 5(a great deal) to 1(none)) 14 Radio political talk show exposure (v1431): How often do you listen to political talk radio? (recoded; 4(everyday) to 1(only occasionally)) 15 Radio political talk show attention (v1432): When you turn on a political talk radio program, how much attention do you pay? (recoded; 4(very close attention) to 1(very little attention)) 16 Radio campaign exposure (v1646): Did you listen to any speeches or discussions about the campaign on the radio? (recoded; 1(yes), 0(else)) 17 Internet exposure (v1433): Do you have access to the Internet or the World Wide Web? (recoded; 1(yes), 0(else)) 18 Internet campaign exposure (v1434): Have you seen any information about this election campaign on the Internet or the World Wide Web? (recoded; 1(yes), 0(else))

Authors: Kim, Eunsong.
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background image
Young Voters and Media Use
11
campaign advertisement
12
, television campaign news attention
13
, radio political talk
show exposure
14
, radio political talk show attention
15
, radio campaign exposure
16
,
Internet exposure
17
, and Internet campaign exposure
18
. Of these eleven predictors, two
predictors were scales comprised of a number of variables. One was television news
exposure, a scale created using three variables measuring how often a respondent
watches national news, late afternoon or early evening local news, and late evening
local news (alpha = .62). The other was television news attention which was a scale
created using two variables measuring how much attention a respondent paid when
watching national news and local news (alpha = .73).
In order to examine how much variance in young voter turnout each predictor or
predictor groups could explain, each variable or group of variables were entered one by
one into four blocks. Regression 1 estimated the role of only the demographic variables
in explaining the variance in young voter turnout. Regression 2 examined the influence
of the political attitudes by adding four predictors into the model. The impact of
interpersonal communication on variance in young voter turnout was estimated in
regression 3 by including this variable in the equation. Regression 4 estimated the
12
Television campaign advertisement (v338): Do you recall seeing any ads for political
candidates on television this fall? (recoded; 1(yes), 0(else))
13
Television news attention (v330+v333): How much attention do you pay to news on national
news shows about the campaign for president?, How much attention do you pay to news on
local news shows about the campaign for president? (recoded; 5(a great deal) to 1(none))
14
Radio political talk show exposure (v1431): How often do you listen to political talk radio?
(recoded; 4(everyday) to 1(only occasionally))
15
Radio political talk show attention (v1432): When you turn on a political talk radio program,
how much attention do you pay? (recoded; 4(very close attention) to 1(very little attention))
16
Radio campaign exposure (v1646): Did you listen to any speeches or discussions about the
campaign on the radio? (recoded; 1(yes), 0(else))
17
Internet exposure (v1433): Do you have access to the Internet or the World Wide Web?
(recoded; 1(yes), 0(else))
18
Internet campaign exposure (v1434): Have you seen any information about this election
campaign on the Internet or the World Wide Web? (recoded; 1(yes), 0(else))


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