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Young People, Media Use, and Voter Turnout: An Analysis of the 2000 National Election Study
Unformatted Document Text:  Young Voters and Media Use 13 As one might expect, the political attitude block was statistical significant in explaining the variance in young voter turnout. When this block was entered, R square jumped from .14 to .34 (Table 1) explaining 20 percent of variance in the young voter turnout. Each predictor variable predicted young voter turnout with statistical significance. Political interest and political efficacy were significant at the .001 level and strength of partisanship was significant at the .05 level. Those young Americans who were interested in politics, who felt that they were in control in terms of politics 19 , and who did not identify themselves as strong Republicans were more likely to vote. Being a republican was not a significant predictor of young voter turnout when all the predictor variables were added to the equation. Interpersonal communication was not a significant predictor of voter turnout. In other words, whether or not young people discuss politics with their family or friends did not influence whether or not they cast a ballot. Among eleven media use variables, only two were significant predictors of young voter turnout: television news exposure (p<.05) and television campaign news attention (p<.05). How often one watched television news (national news, local news shows in late afternoon or early evening, and local news shows in late evening) and how much attention they paid when watching campaign-related news on television predicted young voter turnout with statistical significance. It should be noted that television news exposure was negatively associated with voter turnout while television campaign news attention was positively related to voter turnout. In other words, those who more often 19 Regression coefficient Beta (-.26) shows that political efficacy is negatively associated with young voter turnout. Reverse interpretation is needed here because of the way statements were phrased. Respondents were asked to indicate how much they agree with four statements that were negatively phrased (see p.9).

Authors: Kim, Eunsong.
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Young Voters and Media Use
13
As one might expect, the political attitude block was statistical significant in
explaining the variance in young voter turnout. When this block was entered, R square
jumped from .14 to .34 (Table 1) explaining 20 percent of variance in the young voter
turnout. Each predictor variable predicted young voter turnout with statistical
significance. Political interest and political efficacy were significant at the .001 level
and strength of partisanship was significant at the .05 level. Those young Americans
who were interested in politics, who felt that they were in control in terms of politics
19
,
and who did not identify themselves as strong Republicans were more likely to vote.
Being a republican was not a significant predictor of young voter turnout when all the
predictor variables were added to the equation.
Interpersonal communication was not a significant predictor of voter turnout. In
other words, whether or not young people discuss politics with their family or friends
did not influence whether or not they cast a ballot.
Among eleven media use variables, only two were significant predictors of
young voter turnout: television news exposure (p<.05) and television campaign news
attention (p<.05). How often one watched television news (national news, local news
shows in late afternoon or early evening, and local news shows in late evening) and how
much attention they paid when watching campaign-related news on television predicted
young voter turnout with statistical significance. It should be noted that television news
exposure was negatively associated with voter turnout while television campaign news
attention was positively related to voter turnout. In other words, those who more often
19
Regression coefficient Beta (-.26) shows that political efficacy is negatively associated with
young voter turnout. Reverse interpretation is needed here because of the way statements were
phrased. Respondents were asked to indicate how much they agree with four statements that
were negatively phrased (see p.9).


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