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Young People, Media Use, and Voter Turnout: An Analysis of the 2000 National Election Study
Unformatted Document Text:  Young Voters and Media Use 8 Research Question: The same research question raised in Simon’s study (1996) was asked in this study to examine the relationship between young people’s media use and their voter turnout. The research question in this study is: “Can a voter’s use of newspaper, television, radio, or the Internet as a source of campaign information in 2000 explain whether or not they cast a ballot in the election, holding demographic and attitudinal characteristics constant? In other words, could one tell whether or not a voter has cast a ballot if one knew that the voter used a particular medium to obtain information on the campaign? (p . 27)” Method To answer this question, this study utilizes the 2000 National Election Study (NES) data collected by the University of Michigan. The NES data was based on the 1,842 respondents who were successfully interviewed twice and also gave an answer when asked whether they had voted in the 2000 election. Because this study was particularly interested in examining the relationship between young voters’ media use and their voting behavior, a sub-sample of young voters aged 18 to 35 was selected on the basis of the ‘age’ 1 variable. This process generated the total N of 493 with 215 males and 278 females. After losing cases 2 from list-wise deletion in the regression function, the total N analyzed in this study was 368. 1 Age (respondent’s age; v908) was calculated by subtracting the year of birth (v907) from 2000. 2 This loss was because some of the follow-up questions were used as predictors in this study.

Authors: Kim, Eunsong.
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Young Voters and Media Use
8
Research Question:
The same research question raised in Simon’s study (1996) was asked in this
study to examine the relationship between young people’s media use and their voter
turnout. The research question in this study is:
“Can a voter’s use of newspaper, television, radio, or the Internet as a source
of campaign information in 2000 explain whether or not they cast a ballot in the
election, holding demographic and attitudinal characteristics constant? In other words,
could one tell whether or not a voter has cast a ballot if one knew that the voter used a
particular medium to obtain information on the campaign? (p
.
27)
Method
To answer this question, this study utilizes the 2000 National Election Study
(NES) data collected by the University of Michigan. The NES data was based on the
1,842 respondents who were successfully interviewed twice and also gave an answer
when asked whether they had voted in the 2000 election. Because this study was
particularly interested in examining the relationship between young voters’ media use
and their voting behavior, a sub-sample of young voters aged 18 to 35 was selected on
the basis of the ‘age’
1
variable. This process generated the total N of 493 with 215
males and 278 females. After losing cases
2
from list-wise deletion in the regression
function, the total N analyzed in this study was 368.
1
Age (respondent’s age; v908) was calculated by subtracting the year of birth (v907) from 2000.
2
This loss was because some of the follow-up questions were used as predictors in this study.


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