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Relationship Orientation, Jealousy, and Equity: An Examination of Jealousy Evoking and Positive Communicative Responses
Unformatted Document Text:  Relationship Orientation and Jealousy 10 There were two goals of this research: to examine whether feelings of equity and relational orientation had any effects on intentionally evoking jealousy, and to create a measure of communication strategies for eliciting jealousy. The main premise here is that individuals who attempt to evoke jealousy believe it to be a positive strategy for attaining relationship goals. Attempts at evoking jealousy were viewed as a means to restore equity in relationships. STUDY ONE: Rationale and Hypotheses Pines and Aronson (1983) asked how it felt to be the object of someone else’s jealousy. The most common response was that it felt good. Buunk and VanYperen (1991) found that women felt more deprived in relationships, were more exchange oriented, and were more dissatisfied. Guerrero and Andersen (1998) suggested that felt jealousy could prompt the jealous individual to express love and affection when the relationship is in danger of going astray. Guerrero and Afifi (1999) and Pines (1992) argued that jealousy could serve a positive function in relationships. Specifically, jealousy could lead to individuals not taking their partner for granted. Clark and Mills (1979) argued that people in communal relationships expect their partners to be aware of and respond to their needs. When an individual is experiencing an emotion (e.g., sadness), the individual expects their partner to notice and respond. Based on these findings in the literature review and the explanation of intentionally evoking jealousy, the following hypotheses and research questions were developed: H1: Individuals high in exchange orientation compared to individuals low in exchange orientation will make more attempts to evoke jealousy to increase inputs/rewards. H2: Individuals high in communal orientation compared to individuals low in communal orientation will make more attempts to evoke jealousy to meet their needs.

Authors: Cayanus, Jacob. and Booth-Butterfield, Melanie.
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Relationship Orientation and Jealousy 10
There were two goals of this research: to examine whether feelings of equity and
relational orientation had any effects on intentionally evoking jealousy, and to create a measure
of communication strategies for eliciting jealousy. The main premise here is that individuals
who attempt to evoke jealousy believe it to be a positive strategy for attaining relationship goals.
Attempts at evoking jealousy were viewed as a means to restore equity in relationships.
STUDY ONE:
Rationale and Hypotheses
Pines and Aronson (1983) asked how it felt to be the object of someone else’s jealousy.
The most common response was that it felt good. Buunk and VanYperen (1991) found that
women felt more deprived in relationships, were more exchange oriented, and were more
dissatisfied. Guerrero and Andersen (1998) suggested that felt jealousy could prompt the jealous
individual to express love and affection when the relationship is in danger of going astray.
Guerrero and Afifi (1999) and Pines (1992) argued that jealousy could serve a positive function
in relationships. Specifically, jealousy could lead to individuals not taking their partner for
granted. Clark and Mills (1979) argued that people in communal relationships expect their
partners to be aware of and respond to their needs. When an individual is experiencing an
emotion (e.g., sadness), the individual expects their partner to notice and respond. Based on
these findings in the literature review and the explanation of intentionally evoking jealousy, the
following hypotheses and research questions were developed:
H1: Individuals high in exchange orientation compared to individuals low in
exchange orientation will make more attempts to evoke jealousy to increase
inputs/rewards.
H2: Individuals high in communal orientation compared to individuals low in
communal orientation will make more attempts to evoke jealousy to meet their needs.


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