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Relationship Orientation, Jealousy, and Equity: An Examination of Jealousy Evoking and Positive Communicative Responses
Unformatted Document Text:  Relationship Orientation and Jealousy 22 an area of future research for communication. Perhaps a new way of operationalizing equity needs to be established if only for predictive validity. Future research centering on the conscious and intentional elicitation of jealousy holds promise for interpersonal communication scholars. We know that some people use jealousy more than others, but what are the consequences? Is there a negative “breaking point” when one provokes a jealous response, or does the relationship grow? Questions could focus on relationship variables such as jealousy and termination, desire for maintenance, and distinctions between the effects of communal vs. exchange orientation. Finally, an intriguing avenue emerging from this research concerns the distinctions between communal and exchange orientations in close relationships. People often envision such orientations as orthogonal, one orients to the needs of others while the other focuses on one’s own expectations. The truth may be that they are more similar than expected. In these studies, the orientations demonstrated quite similar patterns with jealousy and responses to jealousy. Although partners with communal orientations may believe that people should be afforded benefits dependent on their need, they may also resent someone who does not recognize and satisfy their own needs. Outcomes are still somewhat reciprocity-based, as with exchange orientation. Additional research could parse out where these two interpersonal orientations diverge and have differential implications for ongoing relationships.

Authors: Cayanus, Jacob. and Booth-Butterfield, Melanie.
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Relationship Orientation and Jealousy 22
an area of future research for communication. Perhaps a new way of operationalizing equity
needs to be established if only for predictive validity.
Future research centering on the conscious and intentional elicitation of jealousy holds
promise for interpersonal communication scholars. We know that some people use jealousy
more than others, but what are the consequences? Is there a negative “breaking point” when one
provokes a jealous response, or does the relationship grow? Questions could focus on
relationship variables such as jealousy and termination, desire for maintenance, and distinctions
between the effects of communal vs. exchange orientation.
Finally, an intriguing avenue emerging from this research concerns the distinctions
between communal and exchange orientations in close relationships. People often envision such
orientations as orthogonal, one orients to the needs of others while the other focuses on one’s
own expectations. The truth may be that they are more similar than expected. In these studies,
the orientations demonstrated quite similar patterns with jealousy and responses to jealousy.
Although partners with communal orientations may believe that people should be afforded
benefits dependent on their need, they may also resent someone who does not recognize and
satisfy their own needs. Outcomes are still somewhat reciprocity-based, as with exchange
orientation. Additional research could parse out where these two interpersonal orientations
diverge and have differential implications for ongoing relationships.


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