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Relationship Orientation, Jealousy, and Equity: An Examination of Jealousy Evoking and Positive Communicative Responses
Unformatted Document Text:  Relationship Orientation and Jealousy 8 A different pattern may be found with communal orientations. According to Clark and Mills (1979) reciprocity principles concerning benefits are different in individuals high in communal orientation compared to those high in exchange orientation. Individuals who are high in communal orientation are concerned about the welfare of the other. An obligation or desire to benefit the partner exists when the other has a need. Importantly, individuals with communal orientations expect their partner to be receptive of their needs as well. Clark and Mills (1979) examined the role of attraction in communal relationships. Results suggested that for men with communal orientations receiving a benefit after giving a benefit decreased attraction. For women, a request for a benefit from their partner after receiving a benefit also led to decreased attraction, supporting the idea that communal relationships involve benefiting each other without necessarily being benefited oneself. When the need arises, the partner responds if the individual is high in communal orientation. If the partner is low in communal orientation, the need of the other may not be met. Having a communal orientation involves helping another in the relationship. Clark, Quellet, Powell, and Milberg (1987) examined whether having a communal orientation toward a person affected the likelihood of helping that person and whether the recipient’s mood affected helping. Results from this study suggest that having a high communal orientation with another increased the likelihood of helping. An individual’s sadness increased helping from individuals with a high communal orientation, but not individuals with a low communal orientation. These results show support for communal orientation being associated with attention to other’s needs as well as responsiveness for other’s emotions regardless of benefit to self. Communal orientation has also been linked to Equity Theory. VanYperen and Buunk (1991) examined the relationships among communal and exchange orientations and relational

Authors: Cayanus, Jacob. and Booth-Butterfield, Melanie.
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Relationship Orientation and Jealousy 8
A different pattern may be found with communal orientations. According to Clark and
Mills (1979) reciprocity principles concerning benefits are different in individuals high in
communal orientation compared to those high in exchange orientation. Individuals who are high
in communal orientation are concerned about the welfare of the other. An obligation or desire to
benefit the partner exists when the other has a need. Importantly, individuals with communal
orientations expect their partner to be receptive of their needs as well.
Clark and Mills (1979) examined the role of attraction in communal relationships.
Results suggested that for men with communal orientations receiving a benefit after giving a
benefit decreased attraction. For women, a request for a benefit from their partner after receiving
a benefit also led to decreased attraction, supporting the idea that communal relationships
involve benefiting each other without necessarily being benefited oneself. When the need arises,
the partner responds if the individual is high in communal orientation. If the partner is low in
communal orientation, the need of the other may not be met.
Having a communal orientation involves helping another in the relationship. Clark,
Quellet, Powell, and Milberg (1987) examined whether having a communal orientation toward a
person affected the likelihood of helping that person and whether the recipient’s mood affected
helping. Results from this study suggest that having a high communal orientation with another
increased the likelihood of helping. An individual’s sadness increased helping from individuals
with a high communal orientation, but not individuals with a low communal orientation. These
results show support for communal orientation being associated with attention to other’s needs as
well as responsiveness for other’s emotions regardless of benefit to self.
Communal orientation has also been linked to Equity Theory. VanYperen and Buunk
(1991) examined the relationships among communal and exchange orientations and relational


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