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Identity Implications of Influence Goals: A Causal Model of Perception and Management of Face Threats
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Identity Implications 1
Identity Implications of Influence Goals:
A Causal Model of the Perception and Management of Face Threats
Abstract
Wilson and colleagues (Cai & Wilson, 2000, Wilson, Aleman, & Leatham, 1998;
Wilson, Anastsiou, Aleman, Kim, & Oetzel, 2000; Wilson, Anastsiou, Kim, & Aleman, 1999;
Wilson, Kim, & Meischke, 1991/1992; Wilson & Kunkel, 2000) offer a revised analysis of how
face threats arise and are managed within compliance-gaining situations defined by specific
influence goals. This study extends their work by examining through structural equation
modeling how students manage threats to face within compliance-gaining situations involving
two different influence goals: giving advice versus asking favors. Results for perceived face
threats are largely consistent with the revised analysis but suggest further investigation,
especially of relationships between face threats and motivations for reason giving. Comparisons
with Brown and Levinson’s (1987) politeness theory, as well as implications for future research,
are drawn.
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| | Authors: Morgan, Wendy., Wilson, Steven., Aleman, Carlos., Anastasiou, Lefki., Kim, Min-Sun. and Oetzel, John. |
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Identity Implications 1
Identity Implications of Influence Goals:
A Causal Model of the Perception and Management of Face Threats
Abstract
Wilson and colleagues (Cai & Wilson, 2000, Wilson, Aleman, & Leatham, 1998;
Wilson, Anastsiou, Aleman, Kim, & Oetzel, 2000; Wilson, Anastsiou, Kim, & Aleman, 1999;
Wilson, Kim, & Meischke, 1991/1992; Wilson & Kunkel, 2000) offer a revised analysis of how
face threats arise and are managed within compliance-gaining situations defined by specific
influence goals. This study extends their work by examining through structural equation
modeling how students manage threats to face within compliance-gaining situations involving
two different influence goals: giving advice versus asking favors. Results for perceived face
threats are largely consistent with the revised analysis but suggest further investigation,
especially of relationships between face threats and motivations for reason giving. Comparisons
with Brown and Levinson’s (1987) politeness theory, as well as implications for future research,
are drawn.
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