Identity Implications 19
(nosy)] x 0.61 [source’s positive face (nosy) Æ source’s positive face (lazy)] = -0.25). This
suggests that message sources who recalled giving advice perceived some threat of being seen as
lazy as a result of being seen as nosy, but that those recalling favors perceived a greater risk of
being seen as lazy. The connection between the threats to source’s positive face (nosy and lazy)
is not immediately apparent. Perhaps there is a process variable not measured; it is possible that
message sources who recalled giving advice perceived the threat of being seen as lazy as a result
of not offering to help. Future research is needed to clarify this relationship.
Although the model is for the most part supportive of Wilson and colleagues’ predictions
regarding the relationship between influence goals (giving advice versus asking favors) and
perceived face threats (Cai & Wilson, 2000, Wilson, Aleman, & Leatham, 1998; Wilson,
Anastsiou, Aleman, Kim, & Oetzel, 2000; Wilson, Anastsiou, Kim, & Aleman, 1999; Wilson,
Kim, & Meischke, 1991/1992; Wilson & Kunkel, 2000), the variance explained (r
2
ranged from
.10 to .60 and averaged .28) is lower than expected. Despite the fact that the face threats were
elicited by experimental manipulation, the influence goals explain less than half of their overall
variance. Future research is needed to explain these findings.
Relationships Between Perceived Face Threats and Reason Giving
H3 and H4 were supported. Sources who recalled giving advice, relative to those who
recalled asking favors, reported giving more other-focused reasons (path weight = -0.58), and
sources who recalled asking favors, compared to those who recalled giving advice, gave more
self-focused reasons (path weight = 0.33).
However, contrary to H5, sources' ratings of five specific face threats were for the most
part not associated with the number of self- and other-focused reasons present in their recalled
compliance-gaining messages. The only path from a face threat to reason-giving was the path