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Balance in Campaign Coverage

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Abstract:

To examine the underlying contexts of the 2000 Bush-Gore campaign coverage, 113 political reporters were surveyed and six reporters were interviewed. Survey respondents perceived campaign coverage as more favorable for Bush, which was predicted by their perception of the coverage of candidates’ personalities. In-depth interviews revealed that reporters’ perception of what candidates deserved affected coverage of personality. However, their perception was sometimes inconsistent, based on inadequate or questionable information, or not grounded in solid reasoning. Although it does not always mean a lack of balance when a certain candidate received more favorable coverage, the media did not practice the norm of balanced coverage soundly in the Bush-Gore campaign.

Most Common Document Word Stems:

coverag (186), report (129), campaign (110), media (93), bush (80), balanc (80), candid (78), favor (62), gore (60), news (59), person (58), percept (51), press (39), polit (36), polici (35), journalist (34), washington (32), issu (31), respond (31), 2000 (29), presidenti (29),

Author's Keywords:

coverage balance, personality coverage, and political reporters
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Name: International Communication Association
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http://www.icahdq.org


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MLA Citation:

Son, Young Jun. and Weaver, David. "Balance in Campaign Coverage" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA, May 27, 2003 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p112045_index.html>

APA Citation:

Son, Y. and Weaver, D. H. , 2003-05-27 "Balance in Campaign Coverage" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p112045_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: To examine the underlying contexts of the 2000 Bush-Gore campaign coverage, 113 political reporters were surveyed and six reporters were interviewed. Survey respondents perceived campaign coverage as more favorable for Bush, which was predicted by their perception of the coverage of candidates’ personalities. In-depth interviews revealed that reporters’ perception of what candidates deserved affected coverage of personality. However, their perception was sometimes inconsistent, based on inadequate or questionable information, or not grounded in solid reasoning. Although it does not always mean a lack of balance when a certain candidate received more favorable coverage, the media did not practice the norm of balanced coverage soundly in the Bush-Gore campaign.

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Document Type: .PDF
Page count: 29
Word count: 8405
Text sample:
Balance in Campaign Coverage: Reporters’ Perceptions Abstract To examine the underlying contexts of the 2000 Bush-Gore campaign coverage 113 political reporters were surveyed and six reporters were interviewed. Survey respondents perceived campaign coverage as more favorable for Bush which was predicted by their perception of the coverage of candidates’ personalities. In-depth interviews revealed that reporters’ perception of what candidates deserved affected coverage of personality. However their perception was sometimes inconsistent based on inadequate or questionable information or not grounded
but also rubs the tops of their heads and in a few instances pinches their cheeks.” Frank Bruni “For a suddenly accessible Bush Everything is on the record ” The New York Times 14 April 2000. 45 Mickey Kaus “Eine Klein Critique ” Slate 28 October 1999. 46 Bob Somerby “Alas: The coverage to date ” The Daily Howler June 2000. 47 Plous The psychology of judgment and decision making; Pronin Lin and Ross “The bias blind spot: perceptions


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