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Four Basic Communication Strategies, Beyond the Borders of Traditional Public Relations Practice
Unformatted Document Text:  27 Baskin, O, & Aronoff, C. (1992). Public Relations. The Profession and the Practice. Dubuque IA: Wm. C. Brown Publishers. Bauer, R.A. (1964). The obstinate audience: the influence process from the point of view of social communication, (19), The American Psychologist, pp. 319-328. Bekman, B.J.M. (1960). Om de goede faam van uw gemeente, het gemeentebestuur en zijn public relations. Alphen aan den Rijn: Samsom. Berlo, D.K. (1960). The Process of Communication. New York: Holt, Rinehart and Winston. Broom, G.M. (1982). A comparison of sex roles in public relations, (8) Public Relations Review, nr. 3, pp.17-22. Broom, G.M. & Smith, G.D. (1979). Testing the practitioner’s impact on clients, (5) Public Relations Review, nr.3, pp.47-59. Daymon, C. & Holloway, I. (2002). Qualitative Research Mathods in Public Relations and Marketing Communications. London: Routledge. Denzin, N.K. & Lincoln, Y.S. (2000). Handbook of Qualitative Research. Thousand Oaks: Sage. Donkervoort, I. (1993). Communicatie als instrument van beleid, (6) Communicatief, nr.4-5, pp.6-8 Dozier. D.M. (1984). Program evaluation and roles of practitioners, (10) Public Relations Review, nr. 2, pp.13-21. Dozier, D.M. (1992). The Organizational Roles of Communications and Public Relations Practitioners. In: J.E. Grunig (ed.). Excellence in public relations and communication management, pp. 327-355. Hillsdale: Lawrence Erlbaum. Dozier, D.M. & Ehling, W.P. (1992). Evaluation of Public Relations Programs: What the Literatrure Tells Us About Their Effects. In: J.E. Grunig (ed.). Excellence in public relations and communication management, pp. 159-184. Hillsdale: Lawrence Erlbaum. Dozier, D. M., with Grunig, L. A., & Grunig, J. E. (1995). Manager’s guide to excellence in public relations and communication management. Mahwah, NJ: Lawrence Erlbaum Associates. Eliaeson, S. (2002). Max Weber’s Methodologies. Cambridge: Polity Press. Eunen, E.A. van (1980). Communicator en (mis)communicatie: verslag van een onderzoek. In: SRM (eds.). Consument, hoort u mij? Vormen en oorzaken van miscommunicatie. Leiden: Spruyt, Van Mantgem & De Does. Fauconnier (1990). Mens en media. Leuven: Garant. Gadourek, I. (1967). Sociologische onderzoekstechnieken, Inleiding tot de werkwijze bij het sociaal- en gedragswetenschappelijk onderzoek. Deventer: Van Loghum Slaterus. Groenendijk, J.N.A. (1997). Public relations-management. In : J.N.A. Groenendijk, G.A.Th. Hazekamp & J. Mastenbroek (red.). Public Relations, beleid, organisatie en uitvoering, pp. 14-27. Alphen aan den Rijn: Samsom BedrijfsInformatie. Grunig, J.E. (1976). Organizations and public relations: Testing a communication theory, Journalism Monographs, nr.46.

Authors: Van Ruler, A. A. Betteke.
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27
Baskin, O, & Aronoff, C. (1992). Public Relations. The Profession and the Practice. Dubuque IA:
Wm. C. Brown Publishers.

Bauer, R.A. (1964). The obstinate audience: the influence process from the point of view of social
communication, (19), The American Psychologist, pp. 319-328.

Bekman, B.J.M. (1960). Om de goede faam van uw gemeente, het gemeentebestuur en zijn public
relations.
Alphen aan den Rijn: Samsom.

Berlo, D.K. (1960). The Process of Communication. New York: Holt, Rinehart and Winston.

Broom, G.M. (1982). A comparison of sex roles in public relations, (8) Public Relations Review, nr. 3,
pp.17-22.

Broom, G.M. & Smith, G.D. (1979). Testing the practitioner’s impact on clients, (5) Public Relations
Review
, nr.3, pp.47-59.

Daymon, C. & Holloway, I. (2002). Qualitative Research Mathods in Public Relations and Marketing
Communications.
London: Routledge.

Denzin, N.K. & Lincoln, Y.S. (2000). Handbook of Qualitative Research. Thousand Oaks: Sage.

Donkervoort, I. (1993). Communicatie als instrument van beleid, (6) Communicatief, nr.4-5, pp.6-8

Dozier. D.M. (1984). Program evaluation and roles of practitioners, (10) Public Relations Review, nr.
2, pp.13-21.

Dozier, D.M. (1992). The Organizational Roles of Communications and Public Relations
Practitioners. In: J.E. Grunig (ed.). Excellence in public relations and communication management,
pp. 327-355. Hillsdale: Lawrence Erlbaum.

Dozier, D.M. & Ehling, W.P. (1992). Evaluation of Public Relations Programs: What the Literatrure
Tells Us About Their Effects. In: J.E. Grunig (ed.). Excellence in public relations and communication
management,
pp. 159-184. Hillsdale: Lawrence Erlbaum.

Dozier, D. M., with Grunig, L. A., & Grunig, J. E. (1995). Manager’s guide to excellence in public
relations and communication management.
Mahwah, NJ: Lawrence Erlbaum Associates.

Eliaeson, S. (2002). Max Weber’s Methodologies. Cambridge: Polity Press.

Eunen, E.A. van (1980). Communicator en (mis)communicatie: verslag van een onderzoek. In: SRM
(eds.). Consument, hoort u mij? Vormen en oorzaken van miscommunicatie. Leiden: Spruyt, Van
Mantgem & De Does.

Fauconnier (1990). Mens en media. Leuven: Garant.

Gadourek, I. (1967). Sociologische onderzoekstechnieken, Inleiding tot de werkwijze bij het sociaal-
en gedragswetenschappelijk onderzoek.
Deventer: Van Loghum Slaterus.

Groenendijk, J.N.A. (1997). Public relations-management. In : J.N.A. Groenendijk, G.A.Th.
Hazekamp & J. Mastenbroek (red.). Public Relations, beleid, organisatie en uitvoering, pp. 14-27.
Alphen aan den Rijn: Samsom BedrijfsInformatie.

Grunig, J.E. (1976). Organizations and public relations: Testing a communication theory, Journalism
Monographs
, nr.46.


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