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Four Basic Communication Strategies, Beyond the Borders of Traditional Public Relations Practice
Unformatted Document Text:  28 Grunig, J.E. (1989). Symmetrical presuppositions as a framework for public relations theory. In: C.H. Botan & V. Hazleton Jr (eds.). Public relations theory, pp. 17-44. Hillsdale: Lawrence Erlbaum. Grunig, J.E. (ed.) (1992a). Excellence in public relations and communication management. Hillsdale: Lawrence Erlbaum. Grunig, J.E. (1992b). Communication, Public Relations, and Effective Organizations: An Overview of the Book. In: J.E. Grunig (ed.). Excellence in Public Relations and Communication Management, pp.1-28. Hillsdale: Lawrence Erlbaum. Grunig, J.E. (2001). Two-Way Symmetrical Public Relations: Past, Present, and Future. In: R.L. Heath (ed.). Handbook of Public Relations. Thousand Oaks: Sage. Grunig, J.E. & Hunt, T. (1984). Managing public relations. New York: Holt, Rinehart & Winston. Grunig, L.A., Toth, E.L. & Childers Hon, L. (2001). Women in Public Relations. How Gender Influences Practice. New York: The Guilford Press. Grunig, L.A., Grunig, J.E. & Dozier, D.M. (2002). Excellent Public Relations and Effective Organizations. A Study of communication Management in Three Countries. Mahwah: Erlbaum. Grunig, J.E. & Hunt, T. (1984). Managing public relations. New York: Hilt, Rinehart and Winston. Grunig, J.E. & Repper, (1992). Strategic Management, Publics, and Issues. In: J.E. Grunig (ed.). Excellence in public relations and communication management, pp. 117-158. Hillsdale: Lawrence Erlbaum. Heath, R.L. (1994). Management of Corporate Communication. From interpersonal contacts to external affairs. Hillsdale: Erlbaum. Hofstede, G. (1980). Culture’s consequences. International differences in Work-Related Values. Newbury Park: Sage (new edition: 2001). Istha, D. (2002). Natuurlijke public relations, (8) Communicatie, nr.10, p. 25. Katz, D. & Kahn, R.L. (1978). The social psychology of organizations. New York: Wiley. Kingma, M.J. (1965). Reputatiebehartiging, caleidoscoop van de public relations. Amsterdam: Agon Elsevier. Krone, K.J., Jablin, F.M. & Putnam, L.L. (1987). Communication theory and organizational communication: Multiple perspectives. In: F.M. Jablin, L.L. Putnam, K.H. Roberts & L.W. Porter (eds.). Handbook of organizational communication: An interdisciplinary perspective, pp.18-40. Newbury Park CA: Sage. KS PR (1993). PR : Meten of passen? Onderzoek naar de wijze waarop grote bedrijven hun pr-inspanningen meten. Amersfoort, July 1993 (research report) Langer, S. (1967). Mind: An Essay on Human Feeling. Baltimore: John Hopkins University Press (cited in S.W. Littlejohn (1992). Theories of Human Communication, pp. 67-70.Belmont, CA: Wadsworth. Lin, N. (1971). ‘Information flow, influence flow and the decision-making process’, (48) Journalism Quarterly, nr. 1, pp.33-40

Authors: Van Ruler, A. A. Betteke.
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28
Grunig, J.E. (1989). Symmetrical presuppositions as a framework for public relations theory. In: C.H.
Botan & V. Hazleton Jr (eds.). Public relations theory, pp. 17-44. Hillsdale: Lawrence Erlbaum.

Grunig, J.E. (ed.) (1992a). Excellence in public relations and communication management. Hillsdale:
Lawrence Erlbaum.

Grunig, J.E. (1992b). Communication, Public Relations, and Effective Organizations: An Overview of
the Book. In: J.E. Grunig (ed.). Excellence in Public Relations and Communication Management, pp.
1-28. Hillsdale: Lawrence Erlbaum.

Grunig, J.E. (2001). Two-Way Symmetrical Public Relations: Past, Present, and Future. In: R.L. Heath
(ed.). Handbook of Public Relations. Thousand Oaks: Sage.

Grunig, J.E. & Hunt, T. (1984). Managing public relations. New York: Holt, Rinehart & Winston.

Grunig, L.A., Toth, E.L. & Childers Hon, L. (2001). Women in Public Relations. How Gender
Influences Practice.
New York: The Guilford Press.

Grunig, L.A., Grunig, J.E. & Dozier, D.M. (2002). Excellent Public Relations and Effective
Organizations. A Study of communication Management in Three Countries.
Mahwah: Erlbaum.

Grunig, J.E. & Hunt, T. (1984). Managing public relations. New York: Hilt, Rinehart and Winston.

Grunig, J.E. & Repper, (1992). Strategic Management, Publics, and Issues. In: J.E. Grunig (ed.).
Excellence in public relations and communication management, pp. 117-158. Hillsdale: Lawrence
Erlbaum.

Heath, R.L. (1994). Management of Corporate Communication. From interpersonal contacts to
external affairs.
Hillsdale: Erlbaum.

Hofstede, G. (1980). Culture’s consequences. International differences in Work-Related Values. Newbury
Park: Sage (new edition: 2001).

Istha, D. (2002). Natuurlijke public relations, (8) Communicatie, nr.10, p. 25.

Katz, D. & Kahn, R.L. (1978). The social psychology of organizations. New York: Wiley.

Kingma, M.J. (1965). Reputatiebehartiging, caleidoscoop van de public relations. Amsterdam: Agon
Elsevier.

Krone, K.J., Jablin, F.M. & Putnam, L.L. (1987). Communication theory and organizational
communication: Multiple perspectives. In: F.M. Jablin, L.L. Putnam, K.H. Roberts & L.W. Porter
(eds.). Handbook of organizational communication: An interdisciplinary perspective, pp.18-40.
Newbury Park CA: Sage.

KS PR (1993). PR : Meten of passen? Onderzoek naar de wijze waarop grote bedrijven hun pr-
inspanningen meten.
Amersfoort, July 1993 (research report)

Langer, S. (1967). Mind: An Essay on Human Feeling. Baltimore: John Hopkins University Press
(cited in S.W. Littlejohn (1992). Theories of Human Communication, pp. 67-70.Belmont, CA:
Wadsworth.

Lin, N. (1971). ‘Information flow, influence flow and the decision-making process’, (48) Journalism
Quarterly
, nr. 1, pp.33-40


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