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Four Basic Communication Strategies, Beyond the Borders of Traditional Public Relations Practice
Unformatted Document Text:  29 Littlejohn, S.W. (1983). Theories of Human Communication. Belmont, CA: Wadsworth Littlejohn, S.W. (1992). Theories of Human Communication. Belmont, CA: Wadsworth McQuail, D. & Windahl, S. (1986). Communication Models. For the Study of Mass Communication. London: Longman. Morgan, G. (1986). Images of Organizations. Beverly Hills: Sage. Nillesen, A.B. (1998). Een queeste naar voorlichting. Communicatiewetenschap en de eerste stap op weg naar een theorie van voorlichting. Nijmegen: KU Nijmegen. Pavlik, J.V. (1987). Public Relations. What Research Tells Us. Newbury Park: Sage. Perlof, R.M. (1993). The Dynamics of Persuasion. Hillsdale: Erlbaum. Putnam, L.L. & Pacanowsky, M.E. (eds.) (1983). Communication and organizations. An interpretive approach. Beverly Hills: Sage. Renckstorf, K. (1994). Mediagebruik als sociaal handelen. Een handelingstheoretische bendering voor communicatiewetenschappelijk onderzoek. Nijmegen: Instituut voor Toegepaste Sociale Wetenschappen. Riel, C.B.M. van (1995). Principles of corporate communication. London: Prentice Hall. Ritzer, G. (2000). Classical Sociological Theory. Boston: McGraw-Hill. Rooij & nieuwenhuis (1969). Gemeentelijke voorlichting. Den Haag: Vuga. Rosengren, K.E. (2000). Communication, an introduction. London: Sage. Ruler, B.van (1996). Communicatiemanagement in Nederland. Houten: Bohn Stafleu Van Loghum. Ruler, B. van (1997). Communication: magical mystery or scientific concept? Professional views of public relations practitioners in the Netherlands. In: D. Moss, T.MacManus & D. Vercic (Eds.). Public relations research: an international perspective. London: International Thomson Business Press, pp. 247-263. Ruler, B. van (2000). Communication Management in the Netherlands, Public Relations Review 26(4), pp.403-423. Ruler, B, van & Lange, R. de (1995). Trendonderzoek Public Relations 1995. Utrecht: Werkgroep Massacommunicatie en Public Relations, Universiteit Utrecht en Faculteit Communicatie en Journalistiek, Hogeschool van Utrecht. Ruler, B. van & Vercic, D. (2003). Reflective Communication Management, Paper ICA 2003. Ruler, B. van, Vercic, D., Buetschi, G., Flodin, B. (2000). European Body of Knowledge on P{ublic Relations / Communication Management. Report of the Delphi Research Project 2000. Ghent/Ljubljana: European Association for Public Relations Education and Research. Ruler, B. van & Vercic, D.(2002). 21 st Century Communication Management – the People, the Organization. In: P. Simcic Bronn & R. Wiig (eds.). Corporate Communication. A Strategic Approach to Building Reputation. Oslo: Gyldendal Akademisk.

Authors: Van Ruler, A. A. Betteke.
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29
Littlejohn, S.W. (1983). Theories of Human Communication. Belmont, CA: Wadsworth

Littlejohn, S.W. (1992). Theories of Human Communication. Belmont, CA: Wadsworth

McQuail, D. & Windahl, S. (1986). Communication Models. For the Study of Mass Communication.
London: Longman.

Morgan, G. (1986). Images of Organizations. Beverly Hills: Sage.

Nillesen, A.B. (1998). Een queeste naar voorlichting. Communicatiewetenschap en de eerste stap op
weg naar een theorie van voorlichting
. Nijmegen: KU Nijmegen.

Pavlik, J.V. (1987). Public Relations. What Research Tells Us. Newbury Park: Sage.

Perlof, R.M. (1993). The Dynamics of Persuasion. Hillsdale: Erlbaum.

Putnam, L.L. & Pacanowsky, M.E. (eds.) (1983). Communication and organizations. An interpretive
approach.
Beverly Hills: Sage.

Renckstorf, K. (1994). Mediagebruik als sociaal handelen. Een handelingstheoretische bendering
voor communicatiewetenschappelijk onderzoek
. Nijmegen: Instituut voor Toegepaste Sociale
Wetenschappen.

Riel, C.B.M. van (1995). Principles of corporate communication. London: Prentice Hall.

Ritzer, G. (2000). Classical Sociological Theory. Boston: McGraw-Hill.

Rooij & nieuwenhuis (1969). Gemeentelijke voorlichting. Den Haag: Vuga.

Rosengren, K.E. (2000). Communication, an introduction. London: Sage.

Ruler, B.van (1996). Communicatiemanagement in Nederland. Houten: Bohn Stafleu Van Loghum.

Ruler, B. van (1997). Communication: magical mystery or scientific concept? Professional views of
public relations practitioners in the Netherlands. In: D. Moss, T.MacManus & D. Vercic (Eds.). Public
relations research: an international perspective
. London: International Thomson Business Press, pp.
247-263.

Ruler, B. van (2000). Communication Management in the Netherlands, Public Relations Review 26
(4), pp.403-423.

Ruler, B, van & Lange, R. de (1995). Trendonderzoek Public Relations 1995. Utrecht: Werkgroep
Massacommunicatie en Public Relations, Universiteit Utrecht en Faculteit Communicatie en
Journalistiek, Hogeschool van Utrecht.

Ruler, B. van & Vercic, D. (2003). Reflective Communication Management, Paper ICA 2003.

Ruler, B. van, Vercic, D., Buetschi, G., Flodin, B. (2000). European Body of Knowledge on P{ublic
Relations / Communication Management. Report of the Delphi Research Project 2000.

Ghent/Ljubljana: European Association for Public Relations Education and Research.

Ruler, B. van & Vercic, D.(2002). 21
st
Century Communication Management – the People, the
Organization. In: P. Simcic Bronn & R. Wiig (eds.). Corporate Communication. A Strategic Approach
to Building Reputation.
Oslo: Gyldendal Akademisk.


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