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Four Basic Communication Strategies, Beyond the Borders of Traditional Public Relations Practice
Unformatted Document Text:  30 Santen, J.P.M. van (1996). Public relations, achtergrond en praktijk. Den Haag: NV Uitgeversmaatschappij Succes. Schelhaas, H. (1979). De informatieplicht van de overheid. Zwolle: Waanders. Schön, D.A. (1987). Educating the reflective practitioner: Toward a new design for teaching and learning in the professions. San Francisco: Jossey-Bass Publishers. Schramm (1965). How communication works. In: W. Schramm (ed.). The process and effects of mass communication, pp.3-26. Urbana: University of Illinois Press. Schramm (1971). The nature of communication between humans. In: W.Schramm & D.F. Roberts (eds.). The process and effects of mass communication, pp.3-53. Urbana: University of Illinois Press. Senge, P.M. (1990). The Fifth Discipline; The Art & Practice of The Learning Organization. New York: Doubleday. Shannon & Weaver (1949) Shannon, C.E. & Weaver, W. (1949). The mathematical theory of communication. Urbana: University of Illinois Press. Susskind, L., McKearnan, S. & Thomas-Larmer, J. (1999). The Consensus Building Handbook. A Comprehensive Guido to Reaching Agreement. Thousand Oaks: Sage. Thayer, L. (1968). Communication and communication systems in organization, management and interpersonal relations. Homewood Il: Richard D. Wirwin Inc. Thayer, L. (1987). On communication, essays in understanding. Norwood NJ: Ablex. Toth, E.L., Serini, S.A., Wright, D.K. & Emig, A.G. (1998). Trends in public relations roles: 1990-1995, (24) Public Relations Review, nr. 2, pp. 148-163 Vercic, D., Ruler, B. van, Bütschi, G. & Flodin, B. (2001). On the definition of public relations: A European view, (27) Public Relations Review, nr. 4, pp. 373-387. Watzlawick, P., Beavin, J.H. & Jackson, D.D. (1970). The pragmatische aspecten van de menselijke communicatie. Deventer: Van Loghum Slaterus. Weick, K.E. (1987). Theorizing about organizational communication. In: F.M. Jablin, L.L. Putnam, K.H. Roberts & L.W. Porter (Eds.). Handbook of organizational communication: An interdisciplinary perspective, pp.97-122. Newbury Park CA: Sage. Weisglas, M. (1955). Public relations: een terreinverkenning. Amsterdam: Elsevier. White & Mazur (1995) White, J., & Mazur, L. (1995). Strategic communications management: making public relations work. Workingham: Adisson Wesley. Wiener, N. (1948). Cybernetics or control and communication in the animal and the machine. New York: Wiley & Sons. Woerkum, C.M.J. van (1982). Voorlichtingskunde en massacommunicatie, het werkplan van de massamediale voorlichting. Wageningen: Valgroep Voorlichtingskunde.

Authors: Van Ruler, A. A. Betteke.
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30
Santen, J.P.M. van (1996). Public relations, achtergrond en praktijk. Den Haag: NV
Uitgeversmaatschappij Succes.

Schelhaas, H. (1979). De informatieplicht van de overheid. Zwolle: Waanders.

Schön, D.A. (1987). Educating the reflective practitioner: Toward a new design for teaching and
learning in the professions.
San Francisco: Jossey-Bass Publishers.

Schramm (1965). How communication works. In: W. Schramm (ed.). The process and effects of mass
communication
, pp.3-26. Urbana: University of Illinois Press.

Schramm (1971). The nature of communication between humans. In: W.Schramm & D.F. Roberts
(eds.). The process and effects of mass communication, pp.3-53. Urbana: University of Illinois Press.

Senge, P.M. (1990). The Fifth Discipline; The Art & Practice of The Learning Organization. New
York: Doubleday.

Shannon & Weaver (1949) Shannon, C.E. & Weaver, W. (1949). The mathematical theory of
communication
. Urbana: University of Illinois Press.

Susskind, L., McKearnan, S. & Thomas-Larmer, J. (1999). The Consensus Building Handbook. A
Comprehensive Guido to Reaching Agreement.
Thousand Oaks: Sage.

Thayer, L. (1968). Communication and communication systems in organization, management and
interpersonal relations.
Homewood Il: Richard D. Wirwin Inc.

Thayer, L. (1987). On communication, essays in understanding. Norwood NJ: Ablex.

Toth, E.L., Serini, S.A., Wright, D.K. & Emig, A.G. (1998). Trends in public relations roles: 1990-
1995, (24) Public Relations Review, nr. 2, pp. 148-163

Vercic, D., Ruler, B. van, Bütschi, G. & Flodin, B. (2001). On the definition of public relations: A
European view, (27) Public Relations Review, nr. 4, pp. 373-387.

Watzlawick, P., Beavin, J.H. & Jackson, D.D. (1970). The pragmatische aspecten van de menselijke
communicatie.
Deventer: Van Loghum Slaterus.

Weick, K.E. (1987). Theorizing about organizational communication. In: F.M. Jablin, L.L. Putnam,
K.H. Roberts & L.W. Porter (Eds.). Handbook of organizational communication: An interdisciplinary
perspective
, pp.97-122. Newbury Park CA: Sage.

Weisglas, M. (1955). Public relations: een terreinverkenning. Amsterdam: Elsevier.

White & Mazur (1995) White, J., & Mazur, L. (1995). Strategic communications management:
making public relations work
. Workingham: Adisson Wesley.

Wiener, N. (1948). Cybernetics or control and communication in the animal and the machine. New
York: Wiley & Sons.

Woerkum, C.M.J. van (1982). Voorlichtingskunde en massacommunicatie, het werkplan van de
massamediale voorlichting
. Wageningen: Valgroep Voorlichtingskunde.


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