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Balance in Campaign Coverage
Unformatted Document Text:  Coverage Balance 23 Table 1. Survey respondents’ perceptions of media coverage favorability: the areas of the general media, peer reporters and self-reporting Mean Value S.D. Mean Difference General media 4.31 .98 .31 * Peer reporters 4.24 .91 .24 * Self-reporting 4.02 .43 .02 Note: Entries are mean value, standard deviation, and mean difference in a seven-point scale, where 7 is very favorable for Bush, 1 is very favorable for Gore, and 4 is very balanced between the two major candidates. Mean difference = (Mean value of each level) – (Mean value of 4.0, very balanced coverage). * p .05

Authors: Son, Young Jun. and Weaver, David.
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Coverage Balance 23
Table 1. Survey respondents’ perceptions of media coverage favorability: the areas of the
general media, peer reporters and self-reporting
Mean Value S.D. Mean Difference
General media
4.31
.98
.31 *
Peer reporters
4.24
.91
.24 *
Self-reporting
4.02
.43
.02
Note: Entries are mean value, standard deviation, and mean difference in a seven-point scale,
where 7 is very favorable for Bush, 1 is very favorable for Gore, and 4 is very balanced between
the two major candidates. Mean difference = (Mean value of each level) – (Mean value of 4.0,
very balanced coverage).
* p
.05


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