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Balance in Campaign Coverage
Unformatted Document Text:  Coverage Balance 24 Table 2. Survey respondents’ perceptions of media favorability for Bush Predictor variable Standardized coefficients S.E Constant 3.29 * 1.56 Years worked .02 .01 Education level .004 .12 Gender (male) -.12 .28 Working area (Washington, D.C.) .40 .24 Frequency of Bush campaign coverage -.17 .10 Type of medium (newspaper) -.20 .39 Perception of Bush policy coverage .17 .22 Perception of Gore policy coverage .23 .24 Perception of Bush personality coverage .24 * .09 Perception of Gore personality coverage -.45 *** .15 Note: N=131. Adjusted R square = .39. Entries are the standardized coefficients obtained from the OLS regression, in which the dependent variable is reporters’ perceptions of general media coverage favorability toward Bush campaign. * p .05; *** p .001

Authors: Son, Young Jun. and Weaver, David.
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Coverage Balance 24
Table 2. Survey respondents’ perceptions of media favorability for Bush
Predictor variable
Standardized coefficients S.E
Constant
3.29 *
1.56
Years worked
.02
.01
Education level
.004
.12
Gender (male)
-.12
.28
Working area (Washington, D.C.)
.40
.24
Frequency of Bush campaign coverage
-.17
.10
Type of medium (newspaper)
-.20
.39

Perception of Bush policy coverage
.17
.22
Perception of Gore policy coverage
.23
.24
Perception of Bush personality coverage
.24 *
.09
Perception of Gore personality coverage
-.45 ***
.15
Note: N=131. Adjusted R square = .39. Entries are the standardized coefficients obtained from
the OLS regression, in which the dependent variable is reporters’ perceptions of general media
coverage favorability toward Bush campaign.
* p
.05; *** p .001


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