All Academic, Inc. Research Logo

Info/CitationFAQResearchAll Academic Inc.
Document

Balance in Campaign Coverage
Unformatted Document Text:  Coverage Balance 9 E. R. Shipp, even criticized the Washington Post for constructing simplified candidates’ images. 32 “Gore is the guy in search of an identity… Bush is a lightweight with a famous name, and has the blessings of the party establishment and lots of money in his war chest... Some candidates are whipping boys; others seem to get a free pass.” In brief, previous studies have demonstrated that reporters’ impressions of candidates’ personalities are becoming more of the campaign story than ever before, because personality coverage allows more room for media involvement than policy reporting. In this study, reporters’ perceptions of media favorability for certain candidates, if any, will be hypothesized to be related more to personality coverage than to policy coverage. Research questions and hypothesis Drawing on various bodies of scholarship, this study examines the media campaign coverage of the 2000 Bush-Gore presidential election. It offers the following two research questions and tests one hypothesis: RQ1: How do political journalists perceive media coverage in terms of media favorability for and balance between Bush and Gore? H1: Political reporters’ perception of candidates’ personality coverage, rather than that of candidates’ policy coverage, will be more closely related to their perception of media favorability in the 2000 Bush-Gore campaign. RQ2: What underlying campaign contexts were seen as influencing political reporters’ personality coverage in the 2000 Bush-Gore campaign?

Authors: Son, Young Jun. and Weaver, David.
first   previous   Page 9 of 29   next   last



background image
Coverage Balance 9
E. R. Shipp, even criticized the Washington Post for constructing simplified candidates’
images.
32
“Gore is the guy in search of an identity… Bush is a lightweight
with a famous name, and has the blessings of the party establishment
and lots of money in his war chest... Some candidates are whipping
boys; others seem to get a free pass.”

In brief, previous studies have demonstrated that reporters’ impressions of candidates’
personalities are becoming more of the campaign story than ever before, because personality
coverage allows more room for media involvement than policy reporting. In this study, reporters’
perceptions of media favorability for certain candidates, if any, will be hypothesized to be related
more to personality coverage than to policy coverage.
Research questions and hypothesis
Drawing on various bodies of scholarship, this study examines the media campaign
coverage of the 2000 Bush-Gore presidential election. It offers the following two research
questions and tests one hypothesis:
RQ1: How do political journalists perceive media coverage in terms of media
favorability for and balance between Bush and Gore?
H1: Political reporters’ perception of candidates’ personality coverage, rather than that
of candidates’ policy coverage, will be more closely related to their perception of media
favorability in the 2000 Bush-Gore campaign.
RQ2: What underlying campaign contexts were seen as influencing political reporters’
personality coverage in the 2000 Bush-Gore campaign?


Convention
All Academic Convention makes running your annual conference simple and cost effective. It is your online solution for abstract management, peer review, and scheduling for your annual meeting or convention.
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.
Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!
Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!
Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

first   previous   Page 9 of 29   next   last

©2012 All Academic, Inc.