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Effects of Ideal Body Images--Translatable Across Gender and Culture?
Unformatted Document Text:  12 All responses were recorded on 7-point Likert scales ranging from “strongly disagree” (1) to “strongly agree” (7). Reverse scales were recoded after data were collected. Results Ideal Models vs. Body image Our first set of hypotheses proposed that exposure to ideal models will lower participants’ self-evaluation of body image. T-tests results did not show significant difference in female subjects’ perception between the control group (M = 4.15, SD = .90) and ideal female model group (M = 3.86, SD = 1.06), t (57) = 1.14, p > .05, which means exposure to female ideal body image did not have much influence the subjects in this regard. For the male subjects, however, we did find significant difference between the control group (M = 4.08, SD = .87) and the ideal male model group (M = 4.73, SD = .96), t (38) = -2.18, p < .05. However, as indicated by the data, the mean score of body-esteem for the ideal male model group was higher than that for the control group, which means, contrary to our hypothesis, exposure to male ideal models did not lower Chinese male college students’ evaluation of body image, it actually enhanced it. Table 1: evaluation of body image in male and female students Group Mean Std. Deviation Male Students Control Group 4.08 .87 Male Ideal Body Group 4.73 .96 Female Students Control Group 4.15 .90 Female Ideal Body Group 3.86 1.06

Authors: Xue, Fei., Zhou, Shuhua. and Zhou, Peiqin.
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background image
12
All responses were recorded on 7-point Likert scales ranging from “strongly
disagree” (1) to “strongly agree” (7). Reverse scales were recoded after data were
collected.
Results
Ideal Models vs. Body image
Our first set of hypotheses proposed that exposure to ideal models will lower
participants’ self-evaluation of body image. T-tests results did not show significant
difference in female subjects’ perception between the control group (M = 4.15, SD = .90)
and ideal female model group (M = 3.86, SD = 1.06), t (57) = 1.14, p > .05, which means
exposure to female ideal body image did not have much influence the subjects in this
regard. For the male subjects, however, we did find significant difference between the
control group (M = 4.08, SD = .87) and the ideal male model group (M = 4.73, SD = .96),
t (38) = -2.18, p < .05. However, as indicated by the data, the mean score of body-esteem
for the ideal male model group was higher than that for the control group, which means,
contrary to our hypothesis, exposure to male ideal models did not lower Chinese male
college students’ evaluation of body image, it actually enhanced it.
Table 1: evaluation of body image in male and female students
Group
Mean
Std.
Deviation
Male Students
Control Group
4.08
.87
Male Ideal Body Group
4.73
.96

Female Students
Control Group
4.15
.90
Female
Ideal
Body
Group
3.86
1.06


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