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Effects of Ideal Body Images--Translatable Across Gender and Culture?
Unformatted Document Text:  22 Myers, P. N., & Biocca, F. A. (1992). The elastic body image: The effect of television advertising and programming on body image distortions in young women. Journal of Communication, 42, 108-133. Ohanian, R. (1990). Construction and validation of a scale to measure celebrity endorsers’ perceived expertise, trustworthiness, and attractiveness. Journal of Advertising, 19, 39-52. Peterson, R. T. (1987). Bulimia and anorexia in an advertising context. Journal of Business Ethics, 6, 495-504. Pettigrew, T. F. (1967). Social evaluation theory: Convergences and applications. In Nabraska Symposium on Motivation, ed. David Levine, Lincoln: University of Nebraska Press, 241-315. Pollay, R. W. (1986). The distorted mirror: Reflections on the unintended consequences of advertising. Journal of Marketing, 50, 18-36. Pope, H. G., Jr., Gruber, A. J., Choi, P. Y., Olivardia, R., & Phillips, K. A. (1997). Muscle dysmorphia: An underrecognized form of body dysmorphic disorder. Psychosomatics, 38, 548-557. Popkin, B. M. & Zhai, F. (1995). Body weight patterns among the Chinese: Results from the 1989 and 1991 China health and nutrition surveys. American Journal of Public Health, 85, 690-694. Rabak-Wagener, J., Eickhoff-Shemek, J. et al. (1998). The effect of media analysis on attitudes and behaviors regarding body image among college students. Journal of American College Health, 47, 29-36.

Authors: Xue, Fei., Zhou, Shuhua. and Zhou, Peiqin.
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Myers, P. N., & Biocca, F. A. (1992). The elastic body image: The effect of television
advertising and programming on body image distortions in young women. Journal
of Communication, 42, 108-133.
Ohanian, R. (1990). Construction and validation of a scale to measure celebrity
endorsers’ perceived expertise, trustworthiness, and attractiveness. Journal of
Advertising, 19, 39-52.
Peterson, R. T. (1987). Bulimia and anorexia in an advertising context. Journal of
Business Ethics, 6, 495-504.
Pettigrew, T. F. (1967). Social evaluation theory: Convergences and applications. In
Nabraska Symposium on Motivation, ed. David Levine, Lincoln: University of
Nebraska Press, 241-315.
Pollay, R. W. (1986). The distorted mirror: Reflections on the unintended consequences
of advertising. Journal of Marketing, 50, 18-36.
Pope, H. G., Jr., Gruber, A. J., Choi, P. Y., Olivardia, R., & Phillips, K. A. (1997).
Muscle dysmorphia: An underrecognized form of body dysmorphic disorder.
Psychosomatics, 38, 548-557.
Popkin, B. M. & Zhai, F. (1995). Body weight patterns among the Chinese: Results from
the 1989 and 1991 China health and nutrition surveys. American Journal of Public
Health, 85, 690-694.
Rabak-Wagener, J., Eickhoff-Shemek, J. et al. (1998). The effect of media analysis on
attitudes and behaviors regarding body image among college students. Journal of
American College Health, 47, 29-36.


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