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Effects of Ideal Body Images--Translatable Across Gender and Culture?
Unformatted Document Text:  23 Richins, M. L. (1991). Social comparison and the idealized images of advertising. Journal of Consumer Research, 18, 71-83. Silverstein, N., Perdue, L., Peterson, B., & Kelly, E. (1986). The role of mass media in promoting a thin standard of bodily attractiveness for women. Sex Roles, 14, 519- 532. Solomon, M. R. (1992). Consumer Behavior - Buying, having, and being. Boston, MA: Allyn and Bacon. Zhou, S., Xue, F. & Zhou, P. (2002). Self-esteem, life-satisfaction and materialism: Effects of advertising images on Chinese college students. New Directions in International Advertising Research, Vol. 12, 243-261.

Authors: Xue, Fei., Zhou, Shuhua. and Zhou, Peiqin.
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23
Richins, M. L. (1991). Social comparison and the idealized images of advertising. Journal
of Consumer Research, 18, 71-83.
Silverstein, N., Perdue, L., Peterson, B., & Kelly, E. (1986). The role of mass media in
promoting a thin standard of bodily attractiveness for women. Sex Roles, 14, 519-
532.
Solomon, M. R. (1992). Consumer Behavior - Buying, having, and being. Boston, MA:
Allyn and Bacon.
Zhou, S., Xue, F. & Zhou, P. (2002). Self-esteem, life-satisfaction and
materialism: Effects of advertising images on Chinese college students. New
Directions in International Advertising Research, Vol. 12, 243-261.


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