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Effect of Thin vs. Plus-Size Models: A Comparison of Body Image Ideals by Gender
Unformatted Document Text:  Ideal Body Image, 15 Extremely thin ” and “10 = Extremely overweight.” Attractiveness was rated on a 11- point scale, where “0 = Not at all attractive” and “10 = Extremely attractive.” Weight was evaluated on a 3-point scale where “1 = Underweight,” “2 = Average,” and “3 = Overweight.” Evaluation of models served two purposes: one, it provided manipulation data; and two, it provided a cover story to place the respondent in a social comparison framework without asking the participants to actively engage in self-other comparisons. Procedure Students participated in the study by logging onto a website. After filling out an online consent form, they were presented the self-esteem scale, the physique anxiety scale, and a short questionnaire to determine gender, age, height, weight and race. Next, participants were randomly assigned to one of the two treatment conditions: thin models or plus-size models. In both conditions, participants were presented with five thin or plus- size models and each model was evaluated on thinness, attractiveness and weight. These three ratings were obtained twice for each model. The first time, participants rated the models on weight, attractiveness and thinness relative to the average model and then repeated these evaluations relative to the average American woman. The order of presentation of the five models was randomized. After participants had evaluated the models, the body image scale was presented. The arrangement of the nine items in the body image scale was randomized for each subject. Respondents used this scale to make three judgments. First they chose a line drawing that best represented their own perception of the ideal body image. Then they chose a line drawing that represented what they thought other women would consider the ideal body image. Finally, they chose a line drawing the represented what they thought

Authors: Prabu, David., Liu, Kaiya. and Cortese, Juliann.
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Ideal Body Image, 15
Extremely thin ” and “10 = Extremely overweight.” Attractiveness was rated on a 11-
point scale, where “0 = Not at all attractive” and “10 = Extremely attractive.” Weight was
evaluated on a 3-point scale where “1 = Underweight,” “2 = Average,” and “3 =
Overweight.” Evaluation of models served two purposes: one, it provided manipulation
data; and two, it provided a cover story to place the respondent in a social comparison
framework without asking the participants to actively engage in self-other comparisons.
Procedure
Students participated in the study by logging onto a website. After filling out an
online consent form, they were presented the self-esteem scale, the physique anxiety
scale, and a short questionnaire to determine gender, age, height, weight and race. Next,
participants were randomly assigned to one of the two treatment conditions: thin models
or plus-size models. In both conditions, participants were presented with five thin or plus-
size models and each model was evaluated on thinness, attractiveness and weight. These
three ratings were obtained twice for each model. The first time, participants rated the
models on weight, attractiveness and thinness relative to the average model and then
repeated these evaluations relative to the average American woman. The order of
presentation of the five models was randomized.
After participants had evaluated the models, the body image scale was presented.
The arrangement of the nine items in the body image scale was randomized for each
subject. Respondents used this scale to make three judgments. First they chose a line
drawing that best represented their own perception of the ideal body image. Then they
chose a line drawing that represented what they thought other women would consider the
ideal body image. Finally, they chose a line drawing the represented what they thought


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