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Effect of Thin vs. Plus-Size Models: A Comparison of Body Image Ideals by Gender
Unformatted Document Text:  Ideal Body Image, 16 other men would consider the ideal body image. In short, the first evaluation was a self- assessment and the other two evaluations were projections to other men and other women. Results First, we examined the reliabilities of the self-esteem and physique anxiety scales. Cronbach’s alphas (.85) for self-esteem and physique anxiety (.90) were within acceptable range. Body mass was computed by dividing the weight in pounds by the square of the height in inches and multiplying by 703, a conversion factor to convert to the metric system. Manipulation Check The key experimental factor was the body-type of the models. Participants rated models on three attributes: weight, attractiveness, and thinness. These models were rated twice, once in comparison to the average model and once in comparison to the average American woman. The summary of means is presented in Table 1. Comparison to Average Model. On a three-point scale, where “1 = Underweight,” “2 = Average,” and “3 = Overweight,” both men (M = 2.8) and women (M = 2.9) found the plus-size models to be overweight in comparison to the average model. In contrast, men (M = 1.7) and women (M = 1.7) perceived the thin models in this study as average in comparison to the average model. The differences between thin and plus-size models were tested separately for men and women using t-tests and were significant at p < .001. The thinness ratings followed the pattern of weight ratings and the differences between the thin and plus-size models were significant for both men and women at p < .001. An interesting difference between men and women was noticeable for the attractiveness

Authors: Prabu, David., Liu, Kaiya. and Cortese, Juliann.
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Ideal Body Image, 16
other men would consider the ideal body image. In short, the first evaluation was a self-
assessment and the other two evaluations were projections to other men and other
women.
Results
First, we examined the reliabilities of the self-esteem and physique anxiety scales.
Cronbach’s alphas (.85) for self-esteem and physique anxiety (.90) were within
acceptable range. Body mass was computed by dividing the weight in pounds by the
square of the height in inches and multiplying by 703, a conversion factor to convert to
the metric system.
Manipulation Check
The key experimental factor was the body-type of the models. Participants rated
models on three attributes: weight, attractiveness, and thinness. These models were rated
twice, once in comparison to the average model and once in comparison to the average
American woman. The summary of means is presented in Table 1.
Comparison to Average Model. On a three-point scale, where “1 = Underweight,”
“2 = Average,” and “3 = Overweight,” both men (M = 2.8) and women (M = 2.9) found
the plus-size models to be overweight in comparison to the average model. In contrast,
men (M = 1.7) and women (M = 1.7) perceived the thin models in this study as average
in comparison to the average model. The differences between thin and plus-size models
were tested separately for men and women using t-tests and were significant at p < .001.
The thinness ratings followed the pattern of weight ratings and the differences between
the thin and plus-size models were significant for both men and women at p < .001. An
interesting difference between men and women was noticeable for the attractiveness


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