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Effect of Thin vs. Plus-Size Models: A Comparison of Body Image Ideals by Gender
Unformatted Document Text:  Ideal Body Image, 26 interactions, Gender x Model Type, F (1, 214) = 6.28, p < .001, MSe = 0.85, Pre-Post x Model Type, F (1, 214) = 11.99, p < .001, MSe = 0.43, and Pre-Post x BMI, F ( 1, 214) = 8.55, p < .005, MSe = 0.43, were significant. Various comparisons between means were examined to analyze the interactions. Means are presented in Table 3. For ideal body shape, female respondents did not indicate a significant shift in the thin models condition, but a significant shift between pre (M = 2.6) and post (M = 3.0) was observed in the plus-models condition, t (58) = 2.70, p < .01. A similar, significant shift between pre- (M= 3.2) and post-evaluations (M = 3.5) of the ideal was observed among male participants, t (49) = 2.04, p < .05, only in the plus-models condition, but not in the thin models condition. This interaction pattern replicates the pattern observed for actual body shape. Other results from Experiment 2 closely matched the patterns from Experiment 1. For example, the post-exposure ideal was significantly greater in the plus-models condition than in the thin-models condition. This pattern was true among both men and women. Among women the post-exposure ideal in the plus-models condition (M = 3.0) was greater than the ideal in the thin models condition (M = 2.6), t (123) = 2.24, p < .05. Similarly, among men the post-exposure ideal in the plus-models condition (M = 3.5) was significantly greater than the ideal in the thin models condition (M = 2.8), t (113) = 4.96, p < .001. Finally, the significant interaction between Pre-Post and BMI deserves some explanation. When the pre- and post-evaluations of the ideal were examined for varying levels of BMI, the shift was more pronounced for those with high BMI, particularly among female participants.

Authors: Prabu, David., Liu, Kaiya. and Cortese, Juliann.
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Ideal Body Image, 26
interactions, Gender x Model Type, F (1, 214) = 6.28, p < .001, MSe = 0.85, Pre-Post x
Model Type, F (1, 214) = 11.99, p < .001, MSe = 0.43, and Pre-Post x BMI, F ( 1, 214) =
8.55, p < .005, MSe = 0.43, were significant.
Various comparisons between means were examined to analyze the interactions.
Means are presented in Table 3. For ideal body shape, female respondents did not
indicate a significant shift in the thin models condition, but a significant shift between pre
(M = 2.6) and post (M = 3.0) was observed in the plus-models condition, t (58) = 2.70, p
< .01. A similar, significant shift between pre- (M= 3.2) and post-evaluations (M = 3.5)
of the ideal was observed among male participants, t (49) = 2.04, p < .05, only in the
plus-models condition, but not in the thin models condition. This interaction pattern
replicates the pattern observed for actual body shape.
Other results from Experiment 2 closely matched the patterns from Experiment 1.
For example, the post-exposure ideal was significantly greater in the plus-models
condition than in the thin-models condition. This pattern was true among both men and
women. Among women the post-exposure ideal in the plus-models condition (M = 3.0)
was greater than the ideal in the thin models condition (M = 2.6), t (123) = 2.24, p < .05.
Similarly, among men the post-exposure ideal in the plus-models condition (M = 3.5)
was significantly greater than the ideal in the thin models condition (M = 2.8), t (113) =
4.96, p < .001.
Finally, the significant interaction between Pre-Post and BMI deserves some
explanation. When the pre- and post-evaluations of the ideal were examined for varying
levels of BMI, the shift was more pronounced for those with high BMI, particularly
among female participants.


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