All Academic, Inc. Research Logo

Info/CitationFAQResearchAll Academic Inc.
Document

Bridging the Border between Communities of Color and Mainstream Newspapers: Journalists Discuss Diversity Programs
Unformatted Document Text:  Bridging the Border between Communities of Color and Mainstream Newspapers 7 company accepts differences and uses those differences to serve different markets, segmented by gender or race. In the final model of diversity, the company attempts to connect diversity to work perspectives. Perhaps even more relevant for this study than the Thomas and Ely model, Wilson and Gutierrez (1995) propose a model of diversity that identifies five stages in the coverage of news about people of color in White news media: exclusionary, threatening issue, confrontation, stereotypical selection, and mulitracial coverage. They argue that we are in a transitional phase between the last two. “Multiracial news coverage is the antithesis of exclusion. If it is to become the goal and policy of American news media, the last vestiges of prejudice and racism must be removed from the gatekeeper ranks” (Wilson & Gutierrez, p. 158). The importance of placing journalists of color in gatekeeper positions was a recurring theme in our interviews with journalists. Procedures In this study we were interested in exploring some of the critical issues in incorporating diversity practices in newsrooms. Using the qualitative method of the long interview, we sought to explore how working journalists evaluated diversity issues at their newspapers. We hoped to be able to go beyond the “numbers” of diversity and the arguments about it being good or bad for business or journalism. By using interviews, we hoped to “situate these numbers in their fuller social and cultural context.” (McCracken, 1988). In analyzing the information from the material, we allowed categories to emerge from what the journalists told us about their experiences with their newspapers. The Interviews After we contacted eight newspapers identified as having recently implemented diversity programs, four newspapers agreed to allow us to visit and interview reporters and editors. We asked to schedule interviews with a variety of people involved with covering minority issues or who have had to deal with diversity issues. In addition, once we arrived at the newspapers, we usually ended up doing extra interviews with journalists who found out what we were doing and asked to meet with us and talk with us about

Authors: Johnston, Anne. and Flamiano, Dolores.
first   previous   Page 7 of 33   next   last



background image
Bridging the Border between Communities of Color and Mainstream Newspapers
7
company accepts differences and uses those differences to serve different markets,
segmented by gender or race. In the final model of diversity, the company attempts to
connect diversity to work perspectives.
Perhaps even more relevant for this study than the Thomas and Ely model, Wilson
and Gutierrez (1995) propose a model of diversity that identifies five stages in the
coverage of news about people of color in White news media: exclusionary, threatening
issue, confrontation, stereotypical selection, and mulitracial coverage. They argue that we
are in a transitional phase between the last two. “Multiracial news coverage is the
antithesis of exclusion. If it is to become the goal and policy of American news media,
the last vestiges of prejudice and racism must be removed from the gatekeeper ranks”
(Wilson & Gutierrez, p. 158). The importance of placing journalists of color in
gatekeeper positions was a recurring theme in our interviews with journalists.
Procedures
In this study we were interested in exploring some of the critical issues in
incorporating diversity practices in newsrooms. Using the qualitative method of the long
interview, we sought to explore how working journalists evaluated diversity issues at
their newspapers. We hoped to be able to go beyond the “numbers” of diversity and the
arguments about it being good or bad for business or journalism. By using interviews, we
hoped to “situate these numbers in their fuller social and cultural context.” (McCracken,
1988). In analyzing the information from the material, we allowed categories to emerge
from what the journalists told us about their experiences with their newspapers.
The Interviews
After we contacted eight newspapers identified as having recently implemented
diversity programs, four newspapers agreed to allow us to visit and interview reporters
and editors. We asked to schedule interviews with a variety of people involved with
covering minority issues or who have had to deal with diversity issues. In addition, once
we arrived at the newspapers, we usually ended up doing extra interviews with journalists
who found out what we were doing and asked to meet with us and talk with us about


Convention
Convention is an application service for managing large or small academic conferences, annual meetings, and other types of events!
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.
Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!
Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!
Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

first   previous   Page 7 of 33   next   last

©2012 All Academic, Inc.