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How the Internet Affects Political Communication of Individuals - A Longitudinal Survey of Onliners and Offliners
Unformatted Document Text:  ICA-6-10602 5 3.2.1 Differentiation of Political Communication According to Form Three groups of political communication arise based on form: • Information communication – such as using political media or information material, • Interpersonal communication – private discussions about politics, and personal contact with politicians, • Participation communication – forms of political action in the public sphere, such as demonstrations or membership in a citizens' action group. 3.2.2 Differentiation of Political Communication According to Political Context These communicative activities were surveyed in three ways in order to differentiate the political context of communication. First we asked for political communication in general (with the question: “In the past year, did you ever ....?”). Then we asked for activities with respect to the last parliamentary elections and with respect to a concrete local political problem, for instance the expansion of the local airport. Due to time restrictions we will leave the two concrete contexts out of analysis in this presentation. 3.2.3 Differentiation of Political Communication According to Technical Basis Of course we differentiate political communication according to medium. We distinguish roughly between conventional communication, from paper-based media to telephone conversations, and "online"-communication. 4. Results According to our research questions we will present first the results about differences between users and non-users. In a second step we will show which developments can be observed over time. Lastly we will check for the causes of these differences and changes. 4.1 Differences Between Internet Users and Non-users Let us start with a first cross sectional analysis. We compared internet users with non-users in light of political communication by means of conventional media, i.e. the means of

Authors: Emmer, Martin. and Vowe, Gerhard.
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ICA-6-10602
5
3.2.1 Differentiation of Political Communication According to Form
Three groups of political communication arise based on form:
Information communication – such as using political media or information material,
Interpersonal communication – private discussions about politics, and personal contact
with politicians,
Participation communication – forms of political action in the public sphere, such as
demonstrations or membership in a citizens' action group.
3.2.2 Differentiation of Political Communication According to Political Context
These communicative activities were surveyed in three ways in order to differentiate the
political context of communication.
First we asked for political communication in general (with the question: “In the past year,
did you ever ....?”). Then we asked for activities with respect to the last parliamentary
elections and with respect to a concrete local political problem, for instance the expansion of
the local airport. Due to time restrictions we will leave the two concrete contexts out of
analysis in this presentation.
3.2.3 Differentiation of Political Communication According to Technical Basis
Of course we differentiate political communication according to medium. We distinguish
roughly between conventional communication, from paper-based media to telephone
conversations, and "online"-communication.
4. Results

According to our research questions we will present first the results about differences between
users and non-users. In a second step we will show which developments can be observed over
time. Lastly we will check for the causes of these differences and changes.
4.1 Differences Between Internet Users and Non-users
Let us start with a first cross sectional analysis. We compared internet users with non-users in
light of political communication by means of conventional media, i.e. the means of


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