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Figure 1: A Constructivist Model of Media Literacy
Social Cultural Context
¾ Institutions: Legal, economic and political aspects of
media production
¾ Social Network: Social situation surrounding the
production and reception of a mediated message
¾ Situations: All events of which the media may take
notice
Information
The content of a media message
Interpretation
¾ Interaction Situation: Situations in which people use
the media
¾ Definition of the Situation: Comparison of incoming
information with existing stock of knowledge
¾ Action strategies: Action designed by individual as
result of the definition of the situation
¾ Objectification: Creation of habitual behavior
patterns
¾ Socialization: Process through which an individual
becomes a member of society
Convention