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A Multilevel Study of Interpersonal Influence in Academic ‘Influence Networks’
Unformatted Document Text:  Influence Networks 13 likely to receive motivation to comply scores and is equally less likely to disclose this likelihood to networked others. The following hypotheses test for this association. H2a: There is a negative association between reported motivation to comply and Centrality 1 . H2b. There is a negative association between reported motivation to comply and Centrality 2 . The third pair of hypotheses specify a cross-level interaction between structural centrality and the weight associated with individual attitude when forming a behavioral intention. The test extends beyond self reports of compliance-likelihood to investigate the relationship between centrality and susceptibility to influence in forming behavioral intentions. Central individuals are expected to be influential individuals. Therefore, central individuals are expected to be resistant to interpersonal influence. The third hypothesis tests the association between structural centrality and the degree to which central people form behavioral intentions on their own attitude relative to the subjective norm. It is expected that structurally central individuals will be associated with a ‘heavy’ weight on attitude relative to the subjective norm, a predication derived from the structural theory of social influence. H3a. A cross-level interaction exists between centrality and the relative weight associated with an individual’s attitude toward forming a behavioral intent, where attitude weight will increase as Centrality 1 increases. H3b. A cross-level interaction exists between centrality and the relative weight associated with an individual’s attitude toward forming a behavioral intent, where attitude weight will increase as Centrality 2 increases.

Authors: Wolski, Stacy.
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Influence Networks 13
likely to receive motivation to comply scores and is equally less likely to disclose this likelihood
to networked others. The following hypotheses test for this association.
H2a: There is a negative association between reported motivation to comply and
Centrality
1
.
H2b. There is a negative association between reported motivation to comply and
Centrality
2
.
The third pair of hypotheses specify a cross-level interaction between structural centrality
and the weight associated with individual attitude when forming a behavioral intention. The test
extends beyond self reports of compliance-likelihood to investigate the relationship between
centrality and susceptibility to influence in forming behavioral intentions. Central individuals
are expected to be influential individuals. Therefore, central individuals are expected to be
resistant to interpersonal influence. The third hypothesis tests the association between structural
centrality and the degree to which central people form behavioral intentions on their own attitude
relative to the subjective norm. It is expected that structurally central individuals will be
associated with a ‘heavy’ weight on attitude relative to the subjective norm, a predication derived
from the structural theory of social influence.
H3a. A cross-level interaction exists between centrality and the relative weight
associated with an individual’s attitude toward forming a behavioral intent, where attitude
weight will increase as Centrality
1
increases.
H3b. A cross-level interaction exists between centrality and the relative weight
associated with an individual’s attitude toward forming a behavioral intent, where attitude
weight will increase as Centrality
2
increases.


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