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A Multilevel Study of Interpersonal Influence in Academic ‘Influence Networks’
Unformatted Document Text:  Influence Networks 16 as: “In regards to teaching practices in general, I want to do as [person 1…n] does”. Responses ranged from 1 (unlikely) to 7 (likely) to comply. Subjective Norm Subjective norm is a product of motivation to comply with selected others and the opinions held by selected others. This variable was calculated by multiplying the scores of the motivation to comply measure, described above, and a measure of perceived others’ opinions. The perception of others’ opinion was based on the attitudes of selected others in regards to how they felt about performing the behavior. For example, if person X chose person Y within the network, person X was asked to report his or her perception of what person Y thinks about performing the set of behaviors. In essence, these perceived attitudes were based on the best guess individuals could make about how each identified other evaluated each behavior. In the interest of survey brevity, a one-item seven-point Likert-style measurement item measure was used. The following question was asked for each important other identified, “I think that [person 1…n] thinks that performing [behavior 1…7] is … Favorable/Unfavorable”. Responses ranged from 1 (favorable) to 7 (unfavorable). Behavioral Intentions The measure of behavioral intent was phrased to include the recommended properties of action, target, context, and time to ensure that this measure was most proximal to actual behavioral enactment (Ajzen et al., 1980). For example, the behavior of using a course listserv was phrased as: 'I intend to use a listserv in teaching my class(es) for the Spring 2002 term'. Intentions to perform each behavior were recorded on one seven-point Likert-type scale that ranged from 1 (extremely agree) to 7 (extremely disagree). Procedures and Design

Authors: Wolski, Stacy.
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Influence Networks 16
as: “In regards to teaching practices in general, I want to do as [person 1…n] does”. Responses
ranged from 1 (unlikely) to 7 (likely) to comply.
Subjective Norm
Subjective norm is a product of motivation to comply with selected others and the
opinions held by selected others. This variable was calculated by multiplying the scores of the
motivation to comply measure, described above, and a measure of perceived others’ opinions.
The perception of others’ opinion was based on the attitudes of selected others in regards to how
they felt about performing the behavior. For example, if person X chose person Y within the
network, person X was asked to report his or her perception of what person Y thinks about
performing the set of behaviors. In essence, these perceived attitudes were based on the best
guess individuals could make about how each identified other evaluated each behavior. In the
interest of survey brevity, a one-item seven-point Likert-style measurement item measure was
used. The following question was asked for each important other identified, “I think that [person
1…n] thinks that performing [behavior 1…7] is … Favorable/Unfavorable”. Responses ranged
from 1 (favorable) to 7 (unfavorable).
Behavioral Intentions
The measure of behavioral intent was phrased to include the recommended properties of
action, target, context, and time to ensure that this measure was most proximal to actual
behavioral enactment (Ajzen et al., 1980). For example, the behavior of using a course listserv
was phrased as: 'I intend to use a listserv in teaching my class(es) for the Spring 2002 term'.
Intentions to perform each behavior were recorded on one seven-point Likert-type scale that
ranged from 1 (extremely agree) to 7 (extremely disagree).
Procedures and Design


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